blockbuster fighting survival

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Write an essay of 200 words

will attach the page that you have to read in order to answer these questions


Blockbuster is Fighting for Survival


1. How successful do you predict that Blockbuster’s recent moves (agreements with TiVo and

major movie studios) will be? Please explain.

2. Can Blockbuster avoid bankruptcy and survive? Justify your response.

3. Should Blockbuster increase its entry into international markets where digital‐on‐demand

technology is not yet available?

4. In what other ways can Blockbuster try to redefine its core business and pursue other

options in entertainment or home electronics? What strategy would you recommend to

save the business?

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