Business analytics and Data Mining techniques can help organizations make sense of — and gain a competitive advantage from — all the data that they have in their systems. Business analytics includes â€œdecision management, content analytics, planning and forecasting, discovery and exploration, business intelligence, predictive analytics, data and content management, stream computing, data warehousing, information integration and governanceâ€ (IBM, 2013, p. 4).
There are different types of business intelligence analytics that an organization can take advantage of, including predictive analytics, text analytics and text mining, sentiment analysis, customer analytics and business intelligence data mining. Data Mining is the process of analyzing large data-sets to identify trends and patterns in the data. The data can be generated through different sources such as social media, websites, transactions, mobile devices, sensors, etc. The information extracted from this data helps organizations to derive their real business value and generate new business opportunities.
In the light of above information write a 3000 words research report on specific business analytics and Data Mining techniques applications that derive business value and generate new business opportunities in any of the following three (3) industry verticals