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1. This project report is based on the Harvard case “Rosewood Hotels and ResortsBranding to Increase Customer Profitability and Lifetime Value”.

2. Write up a project report by following the structure laid out as below. It should consist of:

a. Executive Summary: written as a memorandum (within 1 page, singled spaced).

b. Main Body: [Double spaced]; it should consist of:

– Problem Statement (within 1 page),

– Recommendations (make your points concise and right to the point.),

– Supporting Analysis (including tables and exhibits of professional quality that are used to support your recommendations).

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