What can a company do to ensure that its employees are aware of what CRM is and how it plans to implement this methodology

Review the rubric for assignment expectations.

Then address the following two questions:

  1. Companies used to organize and manage around the 4 P’s: product, place, promotion, and price. Today, some suggest that companies should organize and manage around the 4 C’s: customer value, lower costs, better convenience, and better communications. Discuss the potential effects and the benefits of such a shift in focus.
  2. What can a company do to ensure that its employees are aware of what CRM is and how it plans to implement this methodology?

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