G04 Integrated Marketing Communications

G04 Integrated Marketing Communications

Directions:  Be sure to make an electronic copy of your answer before submitting it to Ashworth College for grading.  Unless otherwise stated, answer in complete sentences, and be sure to use correct English spelling and grammar.  Sources must be cited in APA format.  Your response should be four (4) pages in length; refer to the “Assignment Format” page for specific format requirements.

Answer the following questions.

Part A        List five (5) types of executional frameworks that can be used when developing an advertisement.

Part B        Describe how each of the (5) types of executional frameworks can be used in ad development.

Part C        Find an advertisement that meets the criteria for one of the types of executional frameworks. Fully explain your choice and discuss why that particular framework applies to the chosen ad’s development.

Part D        Find a second advertisement that meets the criteria for a different one of the types of executional frameworks. Fully explain your choice and discuss why that particular framework applies to the chosen ad’s development.

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