Focus Group Response CoreLogic Inc

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Please use CoreLogic as the company.. In which you will be discussing the Property Tax Estimator to answer the below questions.

Watch the videos, read the textbook chapters, and read or listen to the lectures for this week. Now describe how you would design a focus group research session for your chosen company and refer to page 39 in your textbook. Include information on the following:

  • How many people would be in the focus group?
  • What are the demographics and psychographics of your targeted audience?
  • What topics would you discuss with the focus group to gain insight into your targeted audience?

Post your initial response by Wednesday, midnight of your time zone, and reply to at least 2 of your classmates by Sunday, midnight of your time zone.

Chapter 2 & 3 are provided along with Lectures 1 & 2. Please note that references must be provided and must come from the weekly readings.

Here is CoreLogic’s website :…

Please also provide a response to the below peer Hank:

Good evening Professor Robinson and class,

My organization provides professional services to Army program and product managers to support equipping the Services with up to date technology. The goal of our focus group would be to appreciate the issues that most concern our customers. We have to take an exploratory approach to get more in-depth information about our customers’ second and third order requirements (Kotler, 1, pg. 39). In the competitive bidding process, our customers typically provide a broad list of capabilities and qualifications they are seeking. We will differentiate from our competition by solving the deeper concerns that are unstated in the customer request and difficult to discern without intimate knowledge of the business case. Gaining insights from our customer through focused interaction will inform how we market our capabilities in pursuit of contract awards (Flatley, 2).

The ideal composition of a focus group would is six (6) to eight (8) managers (Lecture Two, 3, pg. 5; Kotler, 1, pg. 39). The nature of our industry, however, usually prevents us from organizing a panel of more than one or two project and program managers. My focus group will be disaggregated, but the experience gained from one interview can help us gather deeper insights at the next. Our desired demographic profile is a broad range of expertise from first-time project managers to experienced program managers (Lecture One, 4, pg.6). Conducting several one to two person interviews we will gain insights into the different aims, ambitions, anxieties, and hot buttons of managers from small to large projects.

We are seeking qualitative insight into the customers’ priorities as they select the awardee (Lecture Two, 3, pg. 4). We will ask about the next phase of their projects, and where the project manager perceives the most risk – budget, technical, or schedule. We will also learn about past failures and success in their experience. Where has this kind of effort gone wrong, and why? Where has it gone very right, and why? These topics will draw out the risks and opportunities that are most forward in our customers’ minds.

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