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Final assignment will be to a marketing strategy paper on the company that you selected (I’ll let you know the company after I assign you). You will be asked to make a recommendation for your company which will either improve sales or service. You will then develop a marketing strategy to support your recommendation. The recommendation for the company should either be a new product or service or an enhancement to a product or service. The recommendation cannot be to merge with another company or to start their business in another country.
-Paper required to be exactly 12-15 pages (That does not include the cover page or reference page), Perfect spelling, punctuation, grammar.
-APA Format (do not include the extact page); concise business-style writing with professional sources.
PLEASE CHECK THE POWERPOINT RUBRIC FOLDER FOR DETAILS, RUBRIC, INSTRUCTIONS AND EXAMPLES ABOUT EACH SECTION.
Final Paper Outline
•Situation Analysis (S.W.O.T.)
•Marketing Budget (approx. 3% of projected revenue)
•Market Research Strategy
•Market Segmentation (Demographics)
IMPORTANT; Please check the Instructions and Rubric very carefully otherwise the paper will be worthless.