Final Paper Marketing Strategy writing homework help

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Final assignment will be to a marketing strategy paper on the company that you selected (I’ll let you know the company after I assign you). You will be asked to make a recommendation for your company which will either improve sales or service. You will then develop a marketing strategy to support your recommendation. The recommendation for the company should either be a new product or service or an enhancement to a product or service. The recommendation cannot be to merge with another company or to start their business in another country.


-Paper required to be exactly 12-15 pages (That does not include the cover page or reference page), Perfect spelling, punctuation, grammar.

-APA Format (do not include the extact page); concise business-style writing with professional sources.


PLEASE CHECK THE POWERPOINT RUBRIC FOLDER FOR DETAILS, RUBRIC, INSTRUCTIONS AND EXAMPLES ABOUT EACH SECTION.

Final Paper Outline

•Executive Summary

•Situation Analysis (S.W.O.T.)

•Financial Overview

•Marketing Budget (approx. 3% of projected revenue)

•Market Summary/Recommendation

•Market Research Strategy

•Market Segmentation (Demographics)

•Marketing Mix

Marketing Calendar

IMPORTANT; Please check the Instructions and Rubric very carefully otherwise the paper will be worthless.

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