Scenario: Using the same organization and the lemonade drink from the previous assignment (SEE ATTACHED FILE), develop an analysis for the bank. The bank will be using this information to make their final decision on how, and if, to fund your company’s new and unique lemonade. Through your research, you have found that the bank you will be presenting to is favorable of socially-conscience companies that support local charitable endeavors.
Develop a minimum 350- to 525-word analysis that include the following:
Explain how the following four methods should be used by your company to align best with your target segment and product definition:
- Event Marketing
- Public relations
- New Digital Marketing Techniques (m-commerce)