(ABSTRACT —>> Executive summery
IN-TEXT CITATION AND FULL CITATION IN REFERENCE LIST
PROPER HEADINGS )
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1_ As Paolo DeCesare , what factors do you need to consider before deciding what to recommend in your SK-ll presentation to the global leadership team ( GLT) ?
2_ Does SK-ll have the potential to become a global brand within Procter & Gamble ‘s worldwide operations?
3_ Which of the three marke options should Paolo DeCesare recommend to the GLT?
— identify the problems in the situation presented in the scenario
— Analyze the key issues with the context of theory/ ies presented
— Develop and compare alternative solutions to the problems
— Consider the advantages of various possible solutions.
— select the best solution and make recommendations for action
— Write up your case analysis in appropriate case analysis report forma.