Executive summery IN-TEXT CITATION AND FULL CITATION IN REFERENCE LIST PROPER HEADINGS

(ABSTRACT —>>  Executive summery

IN-TEXT CITATION AND FULL CITATION IN REFERENCE LIST

PROPER HEADINGS )

*** 900 -950 words  ***

1_ As Paolo DeCesare , what factors do you need to consider before deciding what to recommend in your SK-ll presentation to the global leadership team ( GLT) ?

2_ Does SK-ll have the potential to become a global brand within Procter & Gamble ‘s worldwide operations?

3_ Which of the three marke options should Paolo DeCesare recommend to the GLT?

— identify the problems in the situation presented in the scenario

— Analyze the key issues with the context of theory/ ies presented

— Develop and compare alternative solutions to the problems

— Consider the advantages of various possible solutions.

— select the best solution and make recommendations for action

— Write up your case analysis in appropriate case analysis report forma.

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