For this assignment, read the case study, “Johnson Controls, Inc.” (Attached). Once you have read and reviewed the case scenario, respond to the following questions with thorough explanations and well-supported rationale. You must answer all 4 questions
- Within the scope of the promotional element of the marketing mix, explain how traditional marketing might be used effectively by Johnson Controls.
- Describe how Johnson Controls could implement SEO marketing utilizing keywords with Google’s internet search advertising. Include a list of minimally five keywords that you would recommend Johnson Controls use.
- E-commerce is an important part of the B2B marketing world. Discuss how you would use e-commerce with Johnson Controls.
- Outline the advertising strategy that Johnson Controls might follow to promote the convenience store controller. What benefits would you emphasize in the body of the ad?
Your response should be a minimum of two pages, double-spaced. References should include your textbook plus a minimum of one additional credible reference. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations. All references and citations used must be in APA style.