Dual Modes of Social Cognitive Processing (500 words)

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Write a 500 words article that

  • Explain two differences between the dual modes of social cognitive processing.
  • Explain when conscious/controlled social cognitive processing is more likely to occur than unconscious/automatic social cognitive processing.
  • Summarize this article: ” Heart and Mind in Conflict- The Interplay of Affect and Cognition in Consumer Decision Making” and explain which of the two social cognitive processes (conscious, unconscious) is demonstrated in the article and how. Include a description of how the social cognitive process was studied and the results of this research.

    Please include the reference.


    • Course Introduction (located on the left navigation bar)
    • Course Text: Fiske, S. T., Gilbert, D. T., & Lindzey, G. (Eds.). (2010). Handbook of social psychology (5th ed., Vol. 1). Hoboken, NJ: John Wiley & Sons.
      • Chapter 7, “Automaticity and the Unconscious”
    • Article: Bargh, J. A., & Ferguson, M. J. (2000). Beyond behaviorism: On the automaticity of higher mental processes. Psychological Bulletin, 126(6), 925-945. Retrieved from the Walden Library using the PsycINFO database.
    • Book Excerpt: Wegner, D. M., & Bargh, J. A. (1998). Control and automaticity in social life Click for more options . In D. T. Gilbert, S. T. Fiske, & G. Lindzey (Eds.), Handbook of social psychology (4th ed., Vol. 1, pp. 446–496). New York, NY: McGraw-Hill.
      Handbook of Social Psychology by Gilbert, T. Copyright 1998 by Oxford University Press. Reprinted by permission of Oxford University Press via the Copyright Clearance Center.


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