Discussion: Content Marketing

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Find an example of a piece of meaningful content marketing that your brand does. (“Your brand” is the hotel brand you are using for your projects in this course.)

In your post:

1. Identify your hotel brand.

2. Describe the content marketing item you found. Provide a picture/screen shot illustrating the item.

3. Answer this: How effective do you think it is in any or all of the following?

  • Teaches customers about something other than the product and/or
  • Entertains customers and/or
  • Connects with customers to potentially build relationships

Hotel Brand:G r a n d H y a t t D u b a i

Grand Hyatt’s Hotel URL: https://www.hyatt.com/en-US/hotel/united-arab-emir…


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