All of the work is almost done. You have designed your research project; collected and prepared your data; and analyzed the results. It is time to communicate your marketing research findings. In order to do so, you must be able to address the following.
1. Discuss the relative importance of the marketing research report to other stages in the marketing research process.
2. Review the components of the elements of a Marketing Report. Then identify and differentiate the three major sections of a marketing research report.
3. Distinguish among the elements of results, conclusions, and recommendations.
4. What are some alternate ways researchers may report findings? What are some important things researchers should keep in mind when using alternate or innovative reporting vehicles?