Direct and Indirect approach

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Scenario: You are the CEO of your company (you pick the name,
industry, etc) and you need to write a business letter to your employees
concerning your topic at hand. Your company is whatever you want to
call it (it can be an imaginary) and in whatever business industry you
choose (it doesn’t matter if you know much about that industry). The
topic is whatever you wish to pick. As in class, I chose how my made up
company needed to address the concerns of polluted water going back
into the cities water supply and how I showed it was safe.

Taking what you learned in class (focused on chapter 3) on the two
types of approaches the writer can take (direct and indirect); you will
need to do the following:

Write a one-page (full one-page) letter for EACH of the two
approaches to your employee base on your topic. The topic needs to be
the same in each letter, but with the different approach in each
letter. Each letter needs to follow the Assignment Requirements
document. In addition, you need to add a running header to each of the
letters showing the approach you are taking in the letter. For example;
the running header could be “Homework Assignment 1: Direct Approach”.
If you are unfamiliar with what a running header is, or how to add one
using MS Word, there are plenty of examples and instructions on the

Do not define what the approach is, but rather write in that manner
for each of the letters. You do not need a reference sheet, but you
will need a cover sheet. Attach each of the letters to the cover sheet.
(only one cover sheet is needed).

Be creative with you letters and use your imagination, but remember
business etiquette as well (who it is to, topic, conclusion, and how you
formulate your signature block.

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