Digital Marketing

December 19, 2022/in Uncategorized /by Paul Wright

Choose an e-commerce website to assess in terms of the following eight unique features of e-commerce technology as referenced in Table 1.2, Chapter 1 and seen below. Your responses for the following points should total a minimum of 750 words.

In your opinion, which feature(s) does the site implement well? Which feature(s) does the site implement poorly? Explain your answer.
Prepare a short memo to the president of the company you have chosen that details your findings and any suggestions for improvement you may have.

Ubiquity	Internet / web technology is available everywhere at anytime
Global Reach	The technology reaches across national boundaries
Universal Standards	One set of technology standards: Internet standards
Richness	Videos, audio, and text messages are possible
Interactivity	Technology works through interaction with user
Information Density	Technology reduces information costs and raises quickly
Personalization / Customization	Technology allows personalized messages to be delivered
Social Technology	User content generation and social networks

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