Describe how social media plays into the intent and the actual message? What made it successful (or not successful)?

We’re talking a lot about advertising and social media this week. Let’s apply this directly to one of the successful ad campaigns mentioned in this module’s lecture:

ALS #IceBucketChallenge

Always #LikeAGirl

Coca-Cola #ShareaCoke

IKEA bookbook video

McDonald’s Super Bowl

2015 Taco Bell #OnlyInTheApp

Virgin America Boo videos

In a minimum of 3 pages, please do the following:

  • Provide a summary of the ad or include a screenshot, and explain what the intent behind the ad is.
  • From there, look at what the ad actually says (like the beer ad from Module 3 says that women are sex objects).
    • Describe how social media plays into the intent and the actual message? What made it successful (or not successful)?
    • What ideas and opinions do you have about the product or brand after reviewing the ad?
  • What can we learn about how businesses use Twitter, Facebook, Linked In, etc. to communicate, network, broaden their customer base, and promote their products/services?

Submit your completed assignment by following the directions linked below. Please check the Course Calendar for specific due dates. Save your assignment as a Microsoft Word document.

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