We’re talking a lot about advertising and social media this week. Let’s apply this directly to one of the successful ad campaigns mentioned in this module’s lecture:
IKEA bookbook video
McDonald’s Super Bowl
2015 Taco Bell #OnlyInTheApp
Virgin America Boo videos
In a minimum of 3 pages, please do the following:
- Provide a summary of the ad or include a screenshot, and explain what the intent behind the ad is.
- From there, look at what the ad actually says (like the beer ad from Module 3 says that women are sex objects).
- Describe how social media plays into the intent and the actual message? What made it successful (or not successful)?
- What ideas and opinions do you have about the product or brand after reviewing the ad?
- What can we learn about how businesses use Twitter, Facebook, Linked In, etc. to communicate, network, broaden their customer base, and promote their products/services?
Submit your completed assignment by following the directions linked below. Please check the Course Calendar for specific due dates. Save your assignment as a Microsoft Word document.