crisis management 7

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For many, the term crisis management may bring to mind examples of disastrous situations brought about by organizational wrongdoings or situations in which the aftermath of a difficult event was so poorly handled that it resulted in the downfall of the organization. The downfall of the organizations themselves may be easy to remember; however, information about how organizations recover is often not as widely available. One 2014 international cooking oil crisis could have dissolved the Taiwan Yu Jan Shin butter shortbread pastry business, but with an effective crisis management plan, the organization was able to continue its legacy. The business, Yu Jan Shin, known for its wonderful products, has operated over a half century; however, in 2014 a tainted cooking oil crisis led many consumers to question the safety of their and others’ baked food. The owner of Yu Jan Shin effectively used his and the team’s innovative ideas to take proactive steps to assure customers that Yu Jan Shin’s products were safe. His plan permitted him to resume business within a short time (Lei & Chang, 2016). Having a plan or model to manage a crisis is imperative. This striking tale provides the impetus for reexamining the definition of crisis management and its relationship to business, as well as how effective crisis management can yield positive results for organizations.

To prepare for this Discussion, locate two scholarly, peer-reviewed articles about crisis management as related to your doctoral degree specialization. Analyze the articles in relation to the personal and/or organizational crises in which you have been involved or by which you have been affected. Your personal experience with organizational crisis can be as small as missing a deadline or as significant as handling a natural disaster response.

By Day 3

Post an analysis of an organization’s crisis management process in light of the academic literature. In your analysis, do the following:

  • Assess an organizational crisis that you experienced (or with which you are very familiar) to determine the effectiveness of the crisis management process.
  • Synthesize your two scholarly, peer-reviewed crisis management articles with the week’s literature to support your experience and assessment.
  • Assess, based on your selected articles and your personal experience, how the company could have avoided the negative impact of the crisis.

Be sure to support your work with a minimum of two specific citations from this week’s Learning Resources and one or more additional scholarly sources.

Refer to the Week 3 Discussion Rubric for specific grading elements and criteria. Your Instructor will use this rubric to assess your work.

Read a selection of your colleagues’ postings.

Respond to two or more of your colleagues’ postings in one or more of the following ways:

  • Offer new insight on how information in your colleague’s articles applies to crisis management practice.
  • Suggest how your colleague’s recommendation for avoiding the negative impact of a crisis might be helpful to an organization of which you have been a part or with which you are familiar.

Please note that, for each response, you must include a minimum of one appropriately cited scholarly reference.

Return to this Discussion in a few days to read the responses to your initial posting. Note what you learned and/or any insights you gained by reading the comments your colleagues made.

References:

Bliesemann de Guevara, B. (2014). Studying the international crisis group. Third World Quarterly, 35(4), 545–562. doi:10.1080/01436597.2014.924060

Note: You will access this article from the Walden Library databases.

Cleeren, K., van Heerde, H. J., & Dekimpe, M. G. (2013). Rising from the ashes: How brands and categories can overcome product-harm crises.
Journal of Marketing,
77(2), 58–77. doi:10.1509/jm.10.0414

Note: You will access this article from the Walden Library databases.

Germann, F., Grewal, R., Ross, W. T., Jr., & Srivastava, R. K. (2014). Product recalls and the moderating role of brand commitment.
Marketing Letters,
25(2), 179–191. doi:10.1007/s11002-013-9250-5

Note: You will access this article from the Walden Library databases.

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