Create a Marketing Plan

WHAT: Using the Marketing Plan Outline on pages 84 – 86 in Chapter 2, create a Marketing Plan for a health care provider of your choice (real or fictional).  See Exhibit 1-1 on page 25 for some examples of “primary providers” – use one of these types of providers.

The Marketing Plan should include the following sections and is due by midnight, Saturday, of week four:

I.                 Management Summary

II.                Economic Projections

III.              The Market – Qualitative

IV.              The Market – Quantitative

V.                Trend Analysis

VI.               Competition

VII.             Problems and Opportunities

VIII.            Objectives and Goals

IX.               Action Programs

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