Scenario: Select a Fortune 500 company of your choice, and look for ways to increase customer flow and revenue for the business. The company leaders have hired you to be the company’s market research consultant.
Prepare a 7- to 10-slide Microsoft® PowerPoint® presentation, with speaker notes.
Address the following in your presentation:
- Provide four facts about the company using descriptive statistics.
- Conduct market research to determine additional business opportunities.
- Recommend two marketing strategies based upon the additional secondary research you conducted.