Compare and contrast a four Ps approach to marketing versus the value approach (creating, communicating, and delivering value).

PROMPT: 

Compare and contrast a four Ps approach to marketing versus the value approach (creating, communicating, and delivering value). Select and examine these approaches for at least one routine and non-routine problem.  What would you expect to be the same and what would you expect to be different between two companies that apply one or the other approach?  

INSTRUCTIONS: 

2 pages and separate reference page

2-3 References

APA Heading/Format

PLEASE USE REFRENCES LISTED BELOW:::

          (Fundamentals of Marketing by Tanner Raymond)

          (Hall, S. (2017). Innovative B2B marketing: New models, processes and theory. GB: Kogan Page Ltd.)

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