Compare and contrast a four Ps approach to marketing versus the value approach (creating, communicating, and delivering value). Select and examine these approaches for at least one routine and non-routine problem. What would you expect to be the same and what would you expect to be different between two companies that apply one or the other approach?
2 pages and separate reference page
PLEASE USE REFRENCES LISTED BELOW:::
(Fundamentals of Marketing by Tanner Raymond)
(Hall, S. (2017). Innovative B2B marketing: New models, processes and theory. GB: Kogan Page Ltd.)