Discussion: The Globalization of Health

Discussion: The Globalization of Health

Cell phones, video cameras, and other technologies are changing the way we live today. It is difficult to avoid the stories and images of poverty, human rights abuses, disasters, diseases, and other tragedies that plague people in rich and poor countries alike.

It is not just communications technology that is making the world a “smaller” place. Globalization is also exerting a powerful effect on the conditions in which people live and work, (i.e., the social determinants of health) and, thus, on health itself.

To prepare for this Discussion, review your Learning Resources. Search online for current stories/events related to population health.

Post a brief summary on the effects of globalization on health in Russia. Discuss one change in quality of life in post-transition Russia. Also, explain one change in mortality in post-transition Russia. Provide examples for both. Expand on your insights utilizing the Learning Resources.

Use APA formatting for your Discussion and to cite your resources.

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Compose a 280-character or fewer Tweet that describes what you would like to see as a Tweet in the next decade related to public health achievements

  • Social Media discussions are designed to promote dialogue between faculty and students, and students and their peers using a social media platform as inspiration. In the social media discussions, students:
    • Demonstrate understanding of concepts for the week
    • Research current data through outside sources and social media postings
    • Engage in meaningful dialogue with classmates
    • Express opinions clearly and logically, in a professional manner
  • Use the rubric on this page as you compose your answers.

Discussion Question

There are many factors that will continue to impact community and population health.

  1. Consider the past achievements in public health as many have implications around the globe.
  2. Describe a global health concern that has impacted your community or those you care for.
  3. Discuss what surveillance data could be pulled from an electronic health record (EHR) you have used or currently use in your nursing practice.
  4. Take a moment to review the Twitter feed for compelling Tweets that are related to informatics, global health, and population health outcomes.
  5. Share an overview the Tweet and how it is likely to impact future collaborative trends in community health.
  6. Compose a 280-character or fewer Tweet that describes what you would like to see as a Tweet in the next decade related to public health achievements. Please try to be realistic, but also be visionary. Remember Twitter only allows 280 characters (this includes spaces, etc.) so you will need to be concise. It should include a hashtag. Include a reference URL if applicable. Share this Tweet in the discussion. (Note: A Twitter account is not required nor share your Tweet on social media).
  7. Your discussion post should look like:
    • Paragraph one: Describe a global health concern that has impacted your community or those you care for
    • Paragraph two: Discuss what surveillance data could be pulled from an electronic health record (EHR) you have used or currently use in your nursing practice.
    • Paragraph three: Share information from a Tweet and how it is likely to impact future collaborative trends in community health.
    • Paragraph four: Compose a 280-character Tweet that describes what you would like to see as a Tweet in the next decade related to public health achievements.
    • Resources: Where did you find your data?
  8. Example: New HIV infection rates at all-time low worldwide #primaryprevention #collaborationiskey #WeGotThis #RNsunite www.HIV.gov

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W11 Quiz 5 MKT 100

Please hi light the correct answer. Send me a handshake when you alreday post the answer because I am not negotiating for higher price. I can only pay $7.50 for 30 multiple questions. You can take it or leave it. Thanks

 

Question 1

 

If the push policy is used in promoting a product, the firm

Answer

[removed]

 

promotes directly to consumers.

[removed]

 

promotes only to the next marketing institution down the marketing channel.

[removed]

 

promotes the product to wholesalers only.

[removed]

 

promotes the product to retailers only.

[removed]

 

will be assured of having an effective promotional mix.

Question 2

 

Advertising, personal selling, sales promotion, and public relations are called

Answer

[removed]

 

promotion mix ingredients.

[removed]

 

marketing mix components.

[removed]

 

characteristics of a product.

[removed]

 

advertising tools.

[removed]

 

nonpersonal communication.

Question 3

 

The receiver’s response to a message is ____ for the source.

Answer

[removed]

 

feedback

[removed]

 

the communications channel

[removed]

 

noise

[removed]

 

channel capacity

[removed]

 

decoding

Question 4

 

The vehicle through which the coded message is transmitted from the source to the receiver is called a(n)

Answer

[removed]

 

coder.

[removed]

 

decoder.

[removed]

 

encoder.

[removed]

 

relay channel.

[removed]

 

communication channel.

Question 5

 

The process of putting one’s thoughts (meaning) into signs (symbols) is called

Answer

[removed]

 

decoding.

[removed]

 

noise.

[removed]

 

interference.

[removed]

 

transmission.

[removed]

 

the coding process

Question 6

 

Sweepstakes, free samples, coupons, and rebates are examples of

Answer

[removed]

 

advertising.

[removed]

 

sales promotion techniques.

[removed]

 

publicity.

[removed]

 

personal selling techniques.

[removed]

 

packaging methods.

Question 7

 

The individual or group that decodes a coded message is called a

Answer

[removed]

 

sender.

[removed]

 

receiver.

[removed]

 

source.

[removed]

 

decoder.

[removed]

 

receptor.

Question 8

 

Which of the following industries is most likely to employ combative promotional efforts?

Answer

[removed]

 

Fast food

[removed]

 

Computer processors

[removed]

 

Tax-preparation services

[removed]

 

Television producers

[removed]

 

Automotive paints

Question 9

 

During the introduction stage of the product life cycle, which type of promotion would a firm focus on?

Answer

[removed]

 

Reminder

[removed]

 

Competitive

[removed]

 

Comparative

[removed]

 

Pioneer

[removed]

 

Repetitive

Question 10

 

Which promotion mix ingredient costs considerably more than advertising to reach just one person but can provide more immediate feedback?

Answer

[removed]

 

Publicity

[removed]

 

Sales management

[removed]

 

Sales promotion

[removed]

 

Personal selling

[removed]

 

Public relations

Question 11

 

A list of the exact magazines, newspapers, and television stations in which an advertisement will appear, along with the dates and times, is a(n)

Answer

[removed]

 

advertising plan.

[removed]

 

media plan.

[removed]

 

advertising message.

[removed]

 

advertising appropriation.

[removed]

 

media platform.

Question 12

 

The three general types of media schedules are

Answer

[removed]

 

pulsing, beating, and continuous.

[removed]

 

short, medium, and long-term.

[removed]

 

morning, afternoon, and evening.

[removed]

 

pulsing, continuous, and flighting.

[removed]

 

light, heavy, and alternating

Question 13

 

The limitations in using publicity-based public relations tools stem primarily from the fact that

Answer

[removed]

 

marketers alter the length of publicity releases.

[removed]

 

publicity is never properly managed by media personnel.

[removed]

 

media personnel consider only unfavorable messages as newsworthy.

[removed]

 

it is time-consuming to convince media personnel that the information is newsworthy.

[removed]

 

media personnel control the content of the communication.

Question 14

 

The total amount of money a marketer allocates for advertising for a specific time period is the

Answer

[removed]

 

marketing budget.

[removed]

 

advertising appropriation.

[removed]

 

objective-and-task approach.

[removed]

 

promotion grant.

[removed]

 

finances for advertising.

Question 15

 

If a company calls a meeting to announce a major news event, this is known as a

Answer

[removed]

 

media call.

[removed]

 

press conference.

[removed]

 

news release.

[removed]

 

press release.

[removed]

 

public service announcement.

Question 16

 

Advertising that focuses on stimulating demand for a product category is called ____ advertising.

Answer

[removed]

 

pioneer

[removed]

 

competitive

[removed]

 

institutional

[removed]

 

categorical

[removed]

 

product

Question 17

 

The physical arrangement of the illustration, headline, subheadline, body copy, and the signature is called the

Answer

[removed]

 

artwork.

[removed]

 

copy.

[removed]

 

art design.

[removed]

 

layout.

[removed]

 

storyboard.

Question 18

 

The percentage of consumers in the target audience actually exposed to a particular advertisement in a stated period of time is the definition of

Answer

[removed]

 

frequency.

[removed]

 

exposure.

[removed]

 

reach.

[removed]

 

targeting.

[removed]

 

push.

Question 19

 

An advertising campaign is typically developed by an individual or a few persons within the firm, an advertising department within the organization, or

Answer

[removed]

 

an advertising agency.

[removed]

 

a group of media specialists.

[removed]

 

a group of multiskilled managers.

[removed]

 

a “special projects” group.

[removed]

 

freelance advertising consulta

Question 20

 

The cost per thousand (CPM) indicator shows

Answer

[removed]

 

the cost to expose 1,000 people to a television commercial.

[removed]

 

the cost to expose 1,000 people to a one-page magazine advertisement.

[removed]

 

the return on investment marketers get for their advertising dollar.

[removed]

 

the cost to expose a million people to any type of advertisement.

[removed]

 

how one media source compares to a different source for reaching target markets.

Question 21

 

A ____ is a gift to a retailer who purchases a specified quantity of merchandise.

Answer

[removed]

 

dealer loader

[removed]

 

premium

[removed]

 

dealer listing

[removed]

 

merchandise allowance

[removed]

 

count and recount

Question 22

 

The ____ stage of the personal selling process is when the salesperson asks the prospect to buy the product.

Answer

[removed]

 

proposal

[removed]

 

closing

[removed]

 

overcoming objections

[removed]

 

approach

[removed]

 

trial

Question 23

 

A major disadvantage of personal selling is that it

Answer

[removed]

 

is not remembered as well by consumers as advertising messages are.

[removed]

 

cannot easily adjust the message to satisfy a customer’s information needs.

[removed]

 

is very expensive per contact.

[removed]

 

does not provide immediate feedback.

[removed]

 

is not compatible with other promotional activities.

Question 24

 

Order-getting activities are divided into two categories:

Answer

[removed]

 

missionary sales and technical sales.

[removed]

 

current-customer sales and new-business sales.

[removed]

 

order takers and trade sales.

[removed]

 

current sales and support sales.

[removed]

 

inside order sales and field order sales.

Question 25

 

Customer density and distribution are important factors in

Answer

[removed]

 

prospecting.

[removed]

 

motivating salespeople.

[removed]

 

creating sales territories.

[removed]

 

compensating salespeople.

[removed]

 

establishing sales force objectives.

Question 26

 

In which of the following does the salesperson join with people from the firm’s financial, engineering, and other functional areas to engage in the personal selling process?

Answer

[removed]

 

Trade selling

[removed]

 

Missionary selling

[removed]

 

Relationship selling

[removed]

 

Team selling

[removed]

 

Technical selling

Question 27

 

The type of salesperson that usually requires training in physical science or engineering is the

Answer

[removed]

 

trade salesperson.

[removed]

 

missionary salesperson.

[removed]

 

technical salesperson.

[removed]

 

order taker.

[removed]

 

order getter.

Question 28

 

Company sales records, commercial databases, newspaper announcements, telephone directories, and public records are all sources used for

Answer

[removed]

 

surveying.

[removed]

 

screening.

[removed]

 

researching.

[removed]

 

preapproaching.

[removed]

 

prospecting

Question 29

 

Retail salespeople are classified as

Answer

[rem

"Is this question part of your assignment? We can help"

ORDER NOW

W11 Quiz 5 MKT 100

Please hi light the correct answer. Send me a handshake when you alreday post the answer because I am not negotiating for higher price. I can only pay $7.50 for 30 multiple questions. You can take it or leave it. Thanks

 

Question 1

 

If the push policy is used in promoting a product, the firm

Answer

[removed]

 

promotes directly to consumers.

[removed]

 

promotes only to the next marketing institution down the marketing channel.

[removed]

 

promotes the product to wholesalers only.

[removed]

 

promotes the product to retailers only.

[removed]

 

will be assured of having an effective promotional mix.

Question 2

 

Advertising, personal selling, sales promotion, and public relations are called

Answer

[removed]

 

promotion mix ingredients.

[removed]

 

marketing mix components.

[removed]

 

characteristics of a product.

[removed]

 

advertising tools.

[removed]

 

nonpersonal communication.

Question 3

 

The receiver’s response to a message is ____ for the source.

Answer

[removed]

 

feedback

[removed]

 

the communications channel

[removed]

 

noise

[removed]

 

channel capacity

[removed]

 

decoding

Question 4

 

The vehicle through which the coded message is transmitted from the source to the receiver is called a(n)

Answer

[removed]

 

coder.

[removed]

 

decoder.

[removed]

 

encoder.

[removed]

 

relay channel.

[removed]

 

communication channel.

Question 5

 

The process of putting one’s thoughts (meaning) into signs (symbols) is called

Answer

[removed]

 

decoding.

[removed]

 

noise.

[removed]

 

interference.

[removed]

 

transmission.

[removed]

 

the coding process

Question 6

 

Sweepstakes, free samples, coupons, and rebates are examples of

Answer

[removed]

 

advertising.

[removed]

 

sales promotion techniques.

[removed]

 

publicity.

[removed]

 

personal selling techniques.

[removed]

 

packaging methods.

Question 7

 

The individual or group that decodes a coded message is called a

Answer

[removed]

 

sender.

[removed]

 

receiver.

[removed]

 

source.

[removed]

 

decoder.

[removed]

 

receptor.

Question 8

 

Which of the following industries is most likely to employ combative promotional efforts?

Answer

[removed]

 

Fast food

[removed]

 

Computer processors

[removed]

 

Tax-preparation services

[removed]

 

Television producers

[removed]

 

Automotive paints

Question 9

 

During the introduction stage of the product life cycle, which type of promotion would a firm focus on?

Answer

[removed]

 

Reminder

[removed]

 

Competitive

[removed]

 

Comparative

[removed]

 

Pioneer

[removed]

 

Repetitive

Question 10

 

Which promotion mix ingredient costs considerably more than advertising to reach just one person but can provide more immediate feedback?

Answer

[removed]

 

Publicity

[removed]

 

Sales management

[removed]

 

Sales promotion

[removed]

 

Personal selling

[removed]

 

Public relations

Question 11

 

A list of the exact magazines, newspapers, and television stations in which an advertisement will appear, along with the dates and times, is a(n)

Answer

[removed]

 

advertising plan.

[removed]

 

media plan.

[removed]

 

advertising message.

[removed]

 

advertising appropriation.

[removed]

 

media platform.

Question 12

 

The three general types of media schedules are

Answer

[removed]

 

pulsing, beating, and continuous.

[removed]

 

short, medium, and long-term.

[removed]

 

morning, afternoon, and evening.

[removed]

 

pulsing, continuous, and flighting.

[removed]

 

light, heavy, and alternating

Question 13

 

The limitations in using publicity-based public relations tools stem primarily from the fact that

Answer

[removed]

 

marketers alter the length of publicity releases.

[removed]

 

publicity is never properly managed by media personnel.

[removed]

 

media personnel consider only unfavorable messages as newsworthy.

[removed]

 

it is time-consuming to convince media personnel that the information is newsworthy.

[removed]

 

media personnel control the content of the communication.

Question 14

 

The total amount of money a marketer allocates for advertising for a specific time period is the

Answer

[removed]

 

marketing budget.

[removed]

 

advertising appropriation.

[removed]

 

objective-and-task approach.

[removed]

 

promotion grant.

[removed]

 

finances for advertising.

Question 15

 

If a company calls a meeting to announce a major news event, this is known as a

Answer

[removed]

 

media call.

[removed]

 

press conference.

[removed]

 

news release.

[removed]

 

press release.

[removed]

 

public service announcement.

Question 16

 

Advertising that focuses on stimulating demand for a product category is called ____ advertising.

Answer

[removed]

 

pioneer

[removed]

 

competitive

[removed]

 

institutional

[removed]

 

categorical

[removed]

 

product

Question 17

 

The physical arrangement of the illustration, headline, subheadline, body copy, and the signature is called the

Answer

[removed]

 

artwork.

[removed]

 

copy.

[removed]

 

art design.

[removed]

 

layout.

[removed]

 

storyboard.

Question 18

 

The percentage of consumers in the target audience actually exposed to a particular advertisement in a stated period of time is the definition of

Answer

[removed]

 

frequency.

[removed]

 

exposure.

[removed]

 

reach.

[removed]

 

targeting.

[removed]

 

push.

Question 19

 

An advertising campaign is typically developed by an individual or a few persons within the firm, an advertising department within the organization, or

Answer

[removed]

 

an advertising agency.

[removed]

 

a group of media specialists.

[removed]

 

a group of multiskilled managers.

[removed]

 

a “special projects” group.

[removed]

 

freelance advertising consulta

Question 20

 

The cost per thousand (CPM) indicator shows

Answer

[removed]

 

the cost to expose 1,000 people to a television commercial.

[removed]

 

the cost to expose 1,000 people to a one-page magazine advertisement.

[removed]

 

the return on investment marketers get for their advertising dollar.

[removed]

 

the cost to expose a million people to any type of advertisement.

[removed]

 

how one media source compares to a different source for reaching target markets.

Question 21

 

A ____ is a gift to a retailer who purchases a specified quantity of merchandise.

Answer

[removed]

 

dealer loader

[removed]

 

premium

[removed]

 

dealer listing

[removed]

 

merchandise allowance

[removed]

 

count and recount

Question 22

 

The ____ stage of the personal selling process is when the salesperson asks the prospect to buy the product.

Answer

[removed]

 

proposal

[removed]

 

closing

[removed]

 

overcoming objections

[removed]

 

approach

[removed]

 

trial

Question 23

 

A major disadvantage of personal selling is that it

Answer

[removed]

 

is not remembered as well by consumers as advertising messages are.

[removed]

 

cannot easily adjust the message to satisfy a customer’s information needs.

[removed]

 

is very expensive per contact.

[removed]

 

does not provide immediate feedback.

[removed]

 

is not compatible with other promotional activities.

Question 24

 

Order-getting activities are divided into two categories:

Answer

[removed]

 

missionary sales and technical sales.

[removed]

 

current-customer sales and new-business sales.

[removed]

 

order takers and trade sales.

[removed]

 

current sales and support sales.

[removed]

 

inside order sales and field order sales.

Question 25

 

Customer density and distribution are important factors in

Answer

[removed]

 

prospecting.

[removed]

 

motivating salespeople.

[removed]

 

creating sales territories.

[removed]

 

compensating salespeople.

[removed]

 

establishing sales force objectives.

Question 26

 

In which of the following does the salesperson join with people from the firm’s financial, engineering, and other functional areas to engage in the personal selling process?

Answer

[removed]

 

Trade selling

[removed]

 

Missionary selling

[removed]

 

Relationship selling

[removed]

 

Team selling

[removed]

 

Technical selling

Question 27

 

The type of salesperson that usually requires training in physical science or engineering is the

Answer

[removed]

 

trade salesperson.

[removed]

 

missionary salesperson.

[removed]

 

technical salesperson.

[removed]

 

order taker.

[removed]

 

order getter.

Question 28

 

Company sales records, commercial databases, newspaper announcements, telephone directories, and public records are all sources used for

Answer

[removed]

 

surveying.

[removed]

 

screening.

[removed]

 

researching.

[removed]

 

preapproaching.

[removed]

 

prospecting

Question 29

 

Retail salespeople are classified as

Answer

[rem

"Is this question part of your assignment? We can help"

ORDER NOW

W11 Quiz 5 MKT 100

Please hi light the correct answer. Send me a handshake when you alreday post the answer because I am not negotiating for higher price. I can only pay $7.50 for 30 multiple questions. You can take it or leave it. Thanks

 

Question 1

 

If the push policy is used in promoting a product, the firm

Answer

[removed]

 

promotes directly to consumers.

[removed]

 

promotes only to the next marketing institution down the marketing channel.

[removed]

 

promotes the product to wholesalers only.

[removed]

 

promotes the product to retailers only.

[removed]

 

will be assured of having an effective promotional mix.

Question 2

 

Advertising, personal selling, sales promotion, and public relations are called

Answer

[removed]

 

promotion mix ingredients.

[removed]

 

marketing mix components.

[removed]

 

characteristics of a product.

[removed]

 

advertising tools.

[removed]

 

nonpersonal communication.

Question 3

 

The receiver’s response to a message is ____ for the source.

Answer

[removed]

 

feedback

[removed]

 

the communications channel

[removed]

 

noise

[removed]

 

channel capacity

[removed]

 

decoding

Question 4

 

The vehicle through which the coded message is transmitted from the source to the receiver is called a(n)

Answer

[removed]

 

coder.

[removed]

 

decoder.

[removed]

 

encoder.

[removed]

 

relay channel.

[removed]

 

communication channel.

Question 5

 

The process of putting one’s thoughts (meaning) into signs (symbols) is called

Answer

[removed]

 

decoding.

[removed]

 

noise.

[removed]

 

interference.

[removed]

 

transmission.

[removed]

 

the coding process

Question 6

 

Sweepstakes, free samples, coupons, and rebates are examples of

Answer

[removed]

 

advertising.

[removed]

 

sales promotion techniques.

[removed]

 

publicity.

[removed]

 

personal selling techniques.

[removed]

 

packaging methods.

Question 7

 

The individual or group that decodes a coded message is called a

Answer

[removed]

 

sender.

[removed]

 

receiver.

[removed]

 

source.

[removed]

 

decoder.

[removed]

 

receptor.

Question 8

 

Which of the following industries is most likely to employ combative promotional efforts?

Answer

[removed]

 

Fast food

[removed]

 

Computer processors

[removed]

 

Tax-preparation services

[removed]

 

Television producers

[removed]

 

Automotive paints

Question 9

 

During the introduction stage of the product life cycle, which type of promotion would a firm focus on?

Answer

[removed]

 

Reminder

[removed]

 

Competitive

[removed]

 

Comparative

[removed]

 

Pioneer

[removed]

 

Repetitive

Question 10

 

Which promotion mix ingredient costs considerably more than advertising to reach just one person but can provide more immediate feedback?

Answer

[removed]

 

Publicity

[removed]

 

Sales management

[removed]

 

Sales promotion

[removed]

 

Personal selling

[removed]

 

Public relations

Question 11

 

A list of the exact magazines, newspapers, and television stations in which an advertisement will appear, along with the dates and times, is a(n)

Answer

[removed]

 

advertising plan.

[removed]

 

media plan.

[removed]

 

advertising message.

[removed]

 

advertising appropriation.

[removed]

 

media platform.

Question 12

 

The three general types of media schedules are

Answer

[removed]

 

pulsing, beating, and continuous.

[removed]

 

short, medium, and long-term.

[removed]

 

morning, afternoon, and evening.

[removed]

 

pulsing, continuous, and flighting.

[removed]

 

light, heavy, and alternating

Question 13

 

The limitations in using publicity-based public relations tools stem primarily from the fact that

Answer

[removed]

 

marketers alter the length of publicity releases.

[removed]

 

publicity is never properly managed by media personnel.

[removed]

 

media personnel consider only unfavorable messages as newsworthy.

[removed]

 

it is time-consuming to convince media personnel that the information is newsworthy.

[removed]

 

media personnel control the content of the communication.

Question 14

 

The total amount of money a marketer allocates for advertising for a specific time period is the

Answer

[removed]

 

marketing budget.

[removed]

 

advertising appropriation.

[removed]

 

objective-and-task approach.

[removed]

 

promotion grant.

[removed]

 

finances for advertising.

Question 15

 

If a company calls a meeting to announce a major news event, this is known as a

Answer

[removed]

 

media call.

[removed]

 

press conference.

[removed]

 

news release.

[removed]

 

press release.

[removed]

 

public service announcement.

Question 16

 

Advertising that focuses on stimulating demand for a product category is called ____ advertising.

Answer

[removed]

 

pioneer

[removed]

 

competitive

[removed]

 

institutional

[removed]

 

categorical

[removed]

 

product

Question 17

 

The physical arrangement of the illustration, headline, subheadline, body copy, and the signature is called the

Answer

[removed]

 

artwork.

[removed]

 

copy.

[removed]

 

art design.

[removed]

 

layout.

[removed]

 

storyboard.

Question 18

 

The percentage of consumers in the target audience actually exposed to a particular advertisement in a stated period of time is the definition of

Answer

[removed]

 

frequency.

[removed]

 

exposure.

[removed]

 

reach.

[removed]

 

targeting.

[removed]

 

push.

Question 19

 

An advertising campaign is typically developed by an individual or a few persons within the firm, an advertising department within the organization, or

Answer

[removed]

 

an advertising agency.

[removed]

 

a group of media specialists.

[removed]

 

a group of multiskilled managers.

[removed]

 

a “special projects” group.

[removed]

 

freelance advertising consulta

Question 20

 

The cost per thousand (CPM) indicator shows

Answer

[removed]

 

the cost to expose 1,000 people to a television commercial.

[removed]

 

the cost to expose 1,000 people to a one-page magazine advertisement.

[removed]

 

the return on investment marketers get for their advertising dollar.

[removed]

 

the cost to expose a million people to any type of advertisement.

[removed]

 

how one media source compares to a different source for reaching target markets.

Question 21

 

A ____ is a gift to a retailer who purchases a specified quantity of merchandise.

Answer

[removed]

 

dealer loader

[removed]

 

premium

[removed]

 

dealer listing

[removed]

 

merchandise allowance

[removed]

 

count and recount

Question 22

 

The ____ stage of the personal selling process is when the salesperson asks the prospect to buy the product.

Answer

[removed]

 

proposal

[removed]

 

closing

[removed]

 

overcoming objections

[removed]

 

approach

[removed]

 

trial

Question 23

 

A major disadvantage of personal selling is that it

Answer

[removed]

 

is not remembered as well by consumers as advertising messages are.

[removed]

 

cannot easily adjust the message to satisfy a customer’s information needs.

[removed]

 

is very expensive per contact.

[removed]

 

does not provide immediate feedback.

[removed]

 

is not compatible with other promotional activities.

Question 24

 

Order-getting activities are divided into two categories:

Answer

[removed]

 

missionary sales and technical sales.

[removed]

 

current-customer sales and new-business sales.

[removed]

 

order takers and trade sales.

[removed]

 

current sales and support sales.

[removed]

 

inside order sales and field order sales.

Question 25

 

Customer density and distribution are important factors in

Answer

[removed]

 

prospecting.

[removed]

 

motivating salespeople.

[removed]

 

creating sales territories.

[removed]

 

compensating salespeople.

[removed]

 

establishing sales force objectives.

Question 26

 

In which of the following does the salesperson join with people from the firm’s financial, engineering, and other functional areas to engage in the personal selling process?

Answer

[removed]

 

Trade selling

[removed]

 

Missionary selling

[removed]

 

Relationship selling

[removed]

 

Team selling

[removed]

 

Technical selling

Question 27

 

The type of salesperson that usually requires training in physical science or engineering is the

Answer

[removed]

 

trade salesperson.

[removed]

 

missionary salesperson.

[removed]

 

technical salesperson.

[removed]

 

order taker.

[removed]

 

order getter.

Question 28

 

Company sales records, commercial databases, newspaper announcements, telephone directories, and public records are all sources used for

Answer

[removed]

 

surveying.

[removed]

 

screening.

[removed]

 

researching.

[removed]

 

preapproaching.

[removed]

 

prospecting

Question 29

 

Retail salespeople are classified as

Answer

[rem

"Is this question part of your assignment? We can help"

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W11 Quiz 5 MKT 100

Please hi light the correct answer. Send me a handshake when you alreday post the answer because I am not negotiating for higher price. I can only pay $7.50 for 30 multiple questions. You can take it or leave it. Thanks

 

Question 1

 

If the push policy is used in promoting a product, the firm

Answer

[removed]

 

promotes directly to consumers.

[removed]

 

promotes only to the next marketing institution down the marketing channel.

[removed]

 

promotes the product to wholesalers only.

[removed]

 

promotes the product to retailers only.

[removed]

 

will be assured of having an effective promotional mix.

Question 2

 

Advertising, personal selling, sales promotion, and public relations are called

Answer

[removed]

 

promotion mix ingredients.

[removed]

 

marketing mix components.

[removed]

 

characteristics of a product.

[removed]

 

advertising tools.

[removed]

 

nonpersonal communication.

Question 3

 

The receiver’s response to a message is ____ for the source.

Answer

[removed]

 

feedback

[removed]

 

the communications channel

[removed]

 

noise

[removed]

 

channel capacity

[removed]

 

decoding

Question 4

 

The vehicle through which the coded message is transmitted from the source to the receiver is called a(n)

Answer

[removed]

 

coder.

[removed]

 

decoder.

[removed]

 

encoder.

[removed]

 

relay channel.

[removed]

 

communication channel.

Question 5

 

The process of putting one’s thoughts (meaning) into signs (symbols) is called

Answer

[removed]

 

decoding.

[removed]

 

noise.

[removed]

 

interference.

[removed]

 

transmission.

[removed]

 

the coding process

Question 6

 

Sweepstakes, free samples, coupons, and rebates are examples of

Answer

[removed]

 

advertising.

[removed]

 

sales promotion techniques.

[removed]

 

publicity.

[removed]

 

personal selling techniques.

[removed]

 

packaging methods.

Question 7

 

The individual or group that decodes a coded message is called a

Answer

[removed]

 

sender.

[removed]

 

receiver.

[removed]

 

source.

[removed]

 

decoder.

[removed]

 

receptor.

Question 8

 

Which of the following industries is most likely to employ combative promotional efforts?

Answer

[removed]

 

Fast food

[removed]

 

Computer processors

[removed]

 

Tax-preparation services

[removed]

 

Television producers

[removed]

 

Automotive paints

Question 9

 

During the introduction stage of the product life cycle, which type of promotion would a firm focus on?

Answer

[removed]

 

Reminder

[removed]

 

Competitive

[removed]

 

Comparative

[removed]

 

Pioneer

[removed]

 

Repetitive

Question 10

 

Which promotion mix ingredient costs considerably more than advertising to reach just one person but can provide more immediate feedback?

Answer

[removed]

 

Publicity

[removed]

 

Sales management

[removed]

 

Sales promotion

[removed]

 

Personal selling

[removed]

 

Public relations

Question 11

 

A list of the exact magazines, newspapers, and television stations in which an advertisement will appear, along with the dates and times, is a(n)

Answer

[removed]

 

advertising plan.

[removed]

 

media plan.

[removed]

 

advertising message.

[removed]

 

advertising appropriation.

[removed]

 

media platform.

Question 12

 

The three general types of media schedules are

Answer

[removed]

 

pulsing, beating, and continuous.

[removed]

 

short, medium, and long-term.

[removed]

 

morning, afternoon, and evening.

[removed]

 

pulsing, continuous, and flighting.

[removed]

 

light, heavy, and alternating

Question 13

 

The limitations in using publicity-based public relations tools stem primarily from the fact that

Answer

[removed]

 

marketers alter the length of publicity releases.

[removed]

 

publicity is never properly managed by media personnel.

[removed]

 

media personnel consider only unfavorable messages as newsworthy.

[removed]

 

it is time-consuming to convince media personnel that the information is newsworthy.

[removed]

 

media personnel control the content of the communication.

Question 14

 

The total amount of money a marketer allocates for advertising for a specific time period is the

Answer

[removed]

 

marketing budget.

[removed]

 

advertising appropriation.

[removed]

 

objective-and-task approach.

[removed]

 

promotion grant.

[removed]

 

finances for advertising.

Question 15

 

If a company calls a meeting to announce a major news event, this is known as a

Answer

[removed]

 

media call.

[removed]

 

press conference.

[removed]

 

news release.

[removed]

 

press release.

[removed]

 

public service announcement.

Question 16

 

Advertising that focuses on stimulating demand for a product category is called ____ advertising.

Answer

[removed]

 

pioneer

[removed]

 

competitive

[removed]

 

institutional

[removed]

 

categorical

[removed]

 

product

Question 17

 

The physical arrangement of the illustration, headline, subheadline, body copy, and the signature is called the

Answer

[removed]

 

artwork.

[removed]

 

copy.

[removed]

 

art design.

[removed]

 

layout.

[removed]

 

storyboard.

Question 18

 

The percentage of consumers in the target audience actually exposed to a particular advertisement in a stated period of time is the definition of

Answer

[removed]

 

frequency.

[removed]

 

exposure.

[removed]

 

reach.

[removed]

 

targeting.

[removed]

 

push.

Question 19

 

An advertising campaign is typically developed by an individual or a few persons within the firm, an advertising department within the organization, or

Answer

[removed]

 

an advertising agency.

[removed]

 

a group of media specialists.

[removed]

 

a group of multiskilled managers.

[removed]

 

a “special projects” group.

[removed]

 

freelance advertising consulta

Question 20

 

The cost per thousand (CPM) indicator shows

Answer

[removed]

 

the cost to expose 1,000 people to a television commercial.

[removed]

 

the cost to expose 1,000 people to a one-page magazine advertisement.

[removed]

 

the return on investment marketers get for their advertising dollar.

[removed]

 

the cost to expose a million people to any type of advertisement.

[removed]

 

how one media source compares to a different source for reaching target markets.

Question 21

 

A ____ is a gift to a retailer who purchases a specified quantity of merchandise.

Answer

[removed]

 

dealer loader

[removed]

 

premium

[removed]

 

dealer listing

[removed]

 

merchandise allowance

[removed]

 

count and recount

Question 22

 

The ____ stage of the personal selling process is when the salesperson asks the prospect to buy the product.

Answer

[removed]

 

proposal

[removed]

 

closing

[removed]

 

overcoming objections

[removed]

 

approach

[removed]

 

trial

Question 23

 

A major disadvantage of personal selling is that it

Answer

[removed]

 

is not remembered as well by consumers as advertising messages are.

[removed]

 

cannot easily adjust the message to satisfy a customer’s information needs.

[removed]

 

is very expensive per contact.

[removed]

 

does not provide immediate feedback.

[removed]

 

is not compatible with other promotional activities.

Question 24

 

Order-getting activities are divided into two categories:

Answer

[removed]

 

missionary sales and technical sales.

[removed]

 

current-customer sales and new-business sales.

[removed]

 

order takers and trade sales.

[removed]

 

current sales and support sales.

[removed]

 

inside order sales and field order sales.

Question 25

 

Customer density and distribution are important factors in

Answer

[removed]

 

prospecting.

[removed]

 

motivating salespeople.

[removed]

 

creating sales territories.

[removed]

 

compensating salespeople.

[removed]

 

establishing sales force objectives.

Question 26

 

In which of the following does the salesperson join with people from the firm’s financial, engineering, and other functional areas to engage in the personal selling process?

Answer

[removed]

 

Trade selling

[removed]

 

Missionary selling

[removed]

 

Relationship selling

[removed]

 

Team selling

[removed]

 

Technical selling

Question 27

 

The type of salesperson that usually requires training in physical science or engineering is the

Answer

[removed]

 

trade salesperson.

[removed]

 

missionary salesperson.

[removed]

 

technical salesperson.

[removed]

 

order taker.

[removed]

 

order getter.

Question 28

 

Company sales records, commercial databases, newspaper announcements, telephone directories, and public records are all sources used for

Answer

[removed]

 

surveying.

[removed]

 

screening.

[removed]

 

researching.

[removed]

 

preapproaching.

[removed]

 

prospecting

Question 29

 

Retail salespeople are classified as

Answer

[rem

"Is this question part of your assignment? We can help"

ORDER NOW

W11 Quiz 5 MKT 100

Please hi light the correct answer. Send me a handshake when you alreday post the answer because I am not negotiating for higher price. I can only pay $7.50 for 30 multiple questions. You can take it or leave it. Thanks

 

Question 1

 

If the push policy is used in promoting a product, the firm

Answer

[removed]

 

promotes directly to consumers.

[removed]

 

promotes only to the next marketing institution down the marketing channel.

[removed]

 

promotes the product to wholesalers only.

[removed]

 

promotes the product to retailers only.

[removed]

 

will be assured of having an effective promotional mix.

Question 2

 

Advertising, personal selling, sales promotion, and public relations are called

Answer

[removed]

 

promotion mix ingredients.

[removed]

 

marketing mix components.

[removed]

 

characteristics of a product.

[removed]

 

advertising tools.

[removed]

 

nonpersonal communication.

Question 3

 

The receiver’s response to a message is ____ for the source.

Answer

[removed]

 

feedback

[removed]

 

the communications channel

[removed]

 

noise

[removed]

 

channel capacity

[removed]

 

decoding

Question 4

 

The vehicle through which the coded message is transmitted from the source to the receiver is called a(n)

Answer

[removed]

 

coder.

[removed]

 

decoder.

[removed]

 

encoder.

[removed]

 

relay channel.

[removed]

 

communication channel.

Question 5

 

The process of putting one’s thoughts (meaning) into signs (symbols) is called

Answer

[removed]

 

decoding.

[removed]

 

noise.

[removed]

 

interference.

[removed]

 

transmission.

[removed]

 

the coding process

Question 6

 

Sweepstakes, free samples, coupons, and rebates are examples of

Answer

[removed]

 

advertising.

[removed]

 

sales promotion techniques.

[removed]

 

publicity.

[removed]

 

personal selling techniques.

[removed]

 

packaging methods.

Question 7

 

The individual or group that decodes a coded message is called a

Answer

[removed]

 

sender.

[removed]

 

receiver.

[removed]

 

source.

[removed]

 

decoder.

[removed]

 

receptor.

Question 8

 

Which of the following industries is most likely to employ combative promotional efforts?

Answer

[removed]

 

Fast food

[removed]

 

Computer processors

[removed]

 

Tax-preparation services

[removed]

 

Television producers

[removed]

 

Automotive paints

Question 9

 

During the introduction stage of the product life cycle, which type of promotion would a firm focus on?

Answer

[removed]

 

Reminder

[removed]

 

Competitive

[removed]

 

Comparative

[removed]

 

Pioneer

[removed]

 

Repetitive

Question 10

 

Which promotion mix ingredient costs considerably more than advertising to reach just one person but can provide more immediate feedback?

Answer

[removed]

 

Publicity

[removed]

 

Sales management

[removed]

 

Sales promotion

[removed]

 

Personal selling

[removed]

 

Public relations

Question 11

 

A list of the exact magazines, newspapers, and television stations in which an advertisement will appear, along with the dates and times, is a(n)

Answer

[removed]

 

advertising plan.

[removed]

 

media plan.

[removed]

 

advertising message.

[removed]

 

advertising appropriation.

[removed]

 

media platform.

Question 12

 

The three general types of media schedules are

Answer

[removed]

 

pulsing, beating, and continuous.

[removed]

 

short, medium, and long-term.

[removed]

 

morning, afternoon, and evening.

[removed]

 

pulsing, continuous, and flighting.

[removed]

 

light, heavy, and alternating

Question 13

 

The limitations in using publicity-based public relations tools stem primarily from the fact that

Answer

[removed]

 

marketers alter the length of publicity releases.

[removed]

 

publicity is never properly managed by media personnel.

[removed]

 

media personnel consider only unfavorable messages as newsworthy.

[removed]

 

it is time-consuming to convince media personnel that the information is newsworthy.

[removed]

 

media personnel control the content of the communication.

Question 14

 

The total amount of money a marketer allocates for advertising for a specific time period is the

Answer

[removed]

 

marketing budget.

[removed]

 

advertising appropriation.

[removed]

 

objective-and-task approach.

[removed]

 

promotion grant.

[removed]

 

finances for advertising.

Question 15

 

If a company calls a meeting to announce a major news event, this is known as a

Answer

[removed]

 

media call.

[removed]

 

press conference.

[removed]

 

news release.

[removed]

 

press release.

[removed]

 

public service announcement.

Question 16

 

Advertising that focuses on stimulating demand for a product category is called ____ advertising.

Answer

[removed]

 

pioneer

[removed]

 

competitive

[removed]

 

institutional

[removed]

 

categorical

[removed]

 

product

Question 17

 

The physical arrangement of the illustration, headline, subheadline, body copy, and the signature is called the

Answer

[removed]

 

artwork.

[removed]

 

copy.

[removed]

 

art design.

[removed]

 

layout.

[removed]

 

storyboard.

Question 18

 

The percentage of consumers in the target audience actually exposed to a particular advertisement in a stated period of time is the definition of

Answer

[removed]

 

frequency.

[removed]

 

exposure.

[removed]

 

reach.

[removed]

 

targeting.

[removed]

 

push.

Question 19

 

An advertising campaign is typically developed by an individual or a few persons within the firm, an advertising department within the organization, or

Answer

[removed]

 

an advertising agency.

[removed]

 

a group of media specialists.

[removed]

 

a group of multiskilled managers.

[removed]

 

a “special projects” group.

[removed]

 

freelance advertising consulta

Question 20

 

The cost per thousand (CPM) indicator shows

Answer

[removed]

 

the cost to expose 1,000 people to a television commercial.

[removed]

 

the cost to expose 1,000 people to a one-page magazine advertisement.

[removed]

 

the return on investment marketers get for their advertising dollar.

[removed]

 

the cost to expose a million people to any type of advertisement.

[removed]

 

how one media source compares to a different source for reaching target markets.

Question 21

 

A ____ is a gift to a retailer who purchases a specified quantity of merchandise.

Answer

[removed]

 

dealer loader

[removed]

 

premium

[removed]

 

dealer listing

[removed]

 

merchandise allowance

[removed]

 

count and recount

Question 22

 

The ____ stage of the personal selling process is when the salesperson asks the prospect to buy the product.

Answer

[removed]

 

proposal

[removed]

 

closing

[removed]

 

overcoming objections

[removed]

 

approach

[removed]

 

trial

Question 23

 

A major disadvantage of personal selling is that it

Answer

[removed]

 

is not remembered as well by consumers as advertising messages are.

[removed]

 

cannot easily adjust the message to satisfy a customer’s information needs.

[removed]

 

is very expensive per contact.

[removed]

 

does not provide immediate feedback.

[removed]

 

is not compatible with other promotional activities.

Question 24

 

Order-getting activities are divided into two categories:

Answer

[removed]

 

missionary sales and technical sales.

[removed]

 

current-customer sales and new-business sales.

[removed]

 

order takers and trade sales.

[removed]

 

current sales and support sales.

[removed]

 

inside order sales and field order sales.

Question 25

 

Customer density and distribution are important factors in

Answer

[removed]

 

prospecting.

[removed]

 

motivating salespeople.

[removed]

 

creating sales territories.

[removed]

 

compensating salespeople.

[removed]

 

establishing sales force objectives.

Question 26

 

In which of the following does the salesperson join with people from the firm’s financial, engineering, and other functional areas to engage in the personal selling process?

Answer

[removed]

 

Trade selling

[removed]

 

Missionary selling

[removed]

 

Relationship selling

[removed]

 

Team selling

[removed]

 

Technical selling

Question 27

 

The type of salesperson that usually requires training in physical science or engineering is the

Answer

[removed]

 

trade salesperson.

[removed]

 

missionary salesperson.

[removed]

 

technical salesperson.

[removed]

 

order taker.

[removed]

 

order getter.

Question 28

 

Company sales records, commercial databases, newspaper announcements, telephone directories, and public records are all sources used for

Answer

[removed]

 

surveying.

[removed]

 

screening.

[removed]

 

researching.

[removed]

 

preapproaching.

[removed]

 

prospecting

Question 29

 

Retail salespeople are classified as

Answer

[rem

"Is this question part of your assignment? We can help"

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Unit II – Case Study

Read “Case 3-1, You Can’t Get There From Here: Uber Slow On Diversity” on page 108 of your textbook. After you have read the case study, write an analysis of the case study. Write an introduction to give context to your paper by explaining what the paper will cover. Then, divide the body of your paper using the seven headers below. Address the points within that section, as indicated under the header.

Employment Law: Identify what employment law Susan Fowler’s sexual harassment claim would be characterized as. Be sure to develop your answer to include your rationale.

Type of Harassment: Identify the type(s) of harassment to which Ms. Fowler was exposed. Be sure to develop your answer to include your rationale.

Uber’s Actions: Identify actions Uber has taken to limit their liability relative to sexual harassment charges. Be sure to develop your answer to include your rationale.

EEOC and Affirmative Action: After reviewing Uber’s diversity report, does it appear Uber is in violation of any EEOC and affirmative action laws? Be sure to develop your answer to include your rationale.

Diversity Matters: Explain why diversity matters in general and more specifically to Uber. Be sure to develop your answer to include your rationale.

Benefits/Challenges of a Diverse Workforce: Identify and explain the benefits and challenges Uber derives from a more diverse workforce. Be sure to develop your answer to include your rationale. Legal Provisions of Uber Case: Write a summary that identifies legal provisions or considerations covered within this case study as it relates to a human resource management (HRM) perspective. BUS 3352, Human Resource Management 2 Conclude with an analysis with your thoughts on how ethics and HRMprofessional standards are framed by legal provisions within a specific organization or industry (e.g., business, health care). Your assignment should be two pages in length, not counting the title or reference pages. Adhere to APA style when constructing this assignment, including in-text citations and references for all sources that are used. Please note that no abstract is needed.

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Past data has shown that the regression line relating the final exam score and the midterm exam score for students who take statistics from a certain..

Past data has shown that the regression line relating the final exam score and the midterm exam score for students who take statistics from a certain professor is

final exam = 50 + 0.5 × midterm

One interpretation of the slope is:

A)

a student who scored 0 on the midterm would be predicted to score 50 on the final exam.

B)

a student who scored 0 on the final exam would be predicted to score 50 on the midterm exam.

C)

a student who scored 2 points higher than another student on the midterm would be predicted to score 1 point higher than the other student on the final exam.

D)

none of the above are an interpretation of the slope.

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Excel file, to test three hypotheses hidden in the conversation above.

Use data from JSMCase1 Excel file, to test three hypotheses hidden in the conversation above. Use regression analysis to investigate the relationship between age of a student, Internet usage of a student and performance of a student in an assessment of statistical knowledge and skills.

Prince Mean Chaser, Princess Age and Princess I-net have hired you to help them and they have agreed to pay you 1000 dollars if you help honestly settle their dispute with their daddy. They do not want to win for the sake of winning by any means necessary, they want you to discover the honest truth about how reasonable their beliefs are. Which of their beliefs can be supported with 95% confidence? Which of their beliefs can be supported with 99% confidence?

Discuss your findings. Use scatter diagrams, correlation coefficient r and the regression procedure to honestly settle the dispute in the royal family about the relationship between age and performance in business statistics and Internet usage and performance in business statistics.

  • Attachment 1
  • Attachment 2

Surname 1NameCourseTutorDateRegression Analysis and Hypothesis TestThe analysis for this scenario will seek at testing three hypothesis defined as below. Theinformation drawn will be used…

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