|
[rem
https://superior-papers.com/wp-content/uploads/2019/11/LOGOOOds-300x75.png
0
0
Paul Wright
https://superior-papers.com/wp-content/uploads/2019/11/LOGOOOds-300x75.png
Paul Wright2020-09-27 02:59:292020-09-27 02:59:29W11 Quiz 5 MKT 100
Please hi light the correct answer. Send me a handshake when you alreday post the answer because I am not negotiating for higher price. I can only pay $7.50 for 30 multiple questions. You can take it or leave it. Thanks
Question 1
If the push policy is used in promoting a product, the firm
Answer
|
[removed]
|
|
promotes directly to consumers.
|
|
[removed]
|
|
promotes only to the next marketing institution down the marketing channel.
|
|
[removed]
|
|
promotes the product to wholesalers only.
|
|
[removed]
|
|
promotes the product to retailers only.
|
|
[removed]
|
|
will be assured of having an effective promotional mix.
|
Question 2
Advertising, personal selling, sales promotion, and public relations are called
Answer
|
[removed]
|
|
promotion mix ingredients.
|
|
[removed]
|
|
marketing mix components.
|
|
[removed]
|
|
characteristics of a product.
|
|
[removed]
|
|
advertising tools.
|
|
[removed]
|
|
nonpersonal communication.
|
Question 3
The receiver’s response to a message is ____ for the source.
Answer
|
[removed]
|
|
feedback
|
|
[removed]
|
|
the communications channel
|
|
[removed]
|
|
noise
|
|
[removed]
|
|
channel capacity
|
|
[removed]
|
|
decoding
|
Question 4
The vehicle through which the coded message is transmitted from the source to the receiver is called a(n)
Answer
|
[removed]
|
|
coder.
|
|
[removed]
|
|
decoder.
|
|
[removed]
|
|
encoder.
|
|
[removed]
|
|
relay channel.
|
|
[removed]
|
|
communication channel.
|
Question 5
The process of putting one’s thoughts (meaning) into signs (symbols) is called
Answer
|
[removed]
|
|
decoding.
|
|
[removed]
|
|
noise.
|
|
[removed]
|
|
interference.
|
|
[removed]
|
|
transmission.
|
|
[removed]
|
|
the coding process
|
Question 6
Sweepstakes, free samples, coupons, and rebates are examples of
Answer
|
[removed]
|
|
advertising.
|
|
[removed]
|
|
sales promotion techniques.
|
|
[removed]
|
|
publicity.
|
|
[removed]
|
|
personal selling techniques.
|
|
[removed]
|
|
packaging methods.
|
Question 7
The individual or group that decodes a coded message is called a
Answer
|
[removed]
|
|
sender.
|
|
[removed]
|
|
receiver.
|
|
[removed]
|
|
source.
|
|
[removed]
|
|
decoder.
|
|
[removed]
|
|
receptor.
|
Question 8
Which of the following industries is most likely to employ combative promotional efforts?
Answer
|
[removed]
|
|
Fast food
|
|
[removed]
|
|
Computer processors
|
|
[removed]
|
|
Tax-preparation services
|
|
[removed]
|
|
Television producers
|
|
[removed]
|
|
Automotive paints
|
Question 9
During the introduction stage of the product life cycle, which type of promotion would a firm focus on?
Answer
|
[removed]
|
|
Reminder
|
|
[removed]
|
|
Competitive
|
|
[removed]
|
|
Comparative
|
|
[removed]
|
|
Pioneer
|
|
[removed]
|
|
Repetitive
|
Question 10
Which promotion mix ingredient costs considerably more than advertising to reach just one person but can provide more immediate feedback?
Answer
|
[removed]
|
|
Publicity
|
|
[removed]
|
|
Sales management
|
|
[removed]
|
|
Sales promotion
|
|
[removed]
|
|
Personal selling
|
|
[removed]
|
|
Public relations
|
Question 11
A list of the exact magazines, newspapers, and television stations in which an advertisement will appear, along with the dates and times, is a(n)
Answer
|
[removed]
|
|
advertising plan.
|
|
[removed]
|
|
media plan.
|
|
[removed]
|
|
advertising message.
|
|
[removed]
|
|
advertising appropriation.
|
|
[removed]
|
|
media platform.
|
Question 12
The three general types of media schedules are
Answer
|
[removed]
|
|
pulsing, beating, and continuous.
|
|
[removed]
|
|
short, medium, and long-term.
|
|
[removed]
|
|
morning, afternoon, and evening.
|
|
[removed]
|
|
pulsing, continuous, and flighting.
|
|
[removed]
|
|
light, heavy, and alternating
|
Question 13
The limitations in using publicity-based public relations tools stem primarily from the fact that
Answer
|
[removed]
|
|
marketers alter the length of publicity releases.
|
|
[removed]
|
|
publicity is never properly managed by media personnel.
|
|
[removed]
|
|
media personnel consider only unfavorable messages as newsworthy.
|
|
[removed]
|
|
it is time-consuming to convince media personnel that the information is newsworthy.
|
|
[removed]
|
|
media personnel control the content of the communication.
|
Question 14
The total amount of money a marketer allocates for advertising for a specific time period is the
Answer
|
[removed]
|
|
marketing budget.
|
|
[removed]
|
|
advertising appropriation.
|
|
[removed]
|
|
objective-and-task approach.
|
|
[removed]
|
|
promotion grant.
|
|
[removed]
|
|
finances for advertising.
|
Question 15
If a company calls a meeting to announce a major news event, this is known as a
Answer
|
[removed]
|
|
media call.
|
|
[removed]
|
|
press conference.
|
|
[removed]
|
|
news release.
|
|
[removed]
|
|
press release.
|
|
[removed]
|
|
public service announcement.
|
Question 16
Advertising that focuses on stimulating demand for a product category is called ____ advertising.
Answer
|
[removed]
|
|
pioneer
|
|
[removed]
|
|
competitive
|
|
[removed]
|
|
institutional
|
|
[removed]
|
|
categorical
|
|
[removed]
|
|
product
|
Question 17
The physical arrangement of the illustration, headline, subheadline, body copy, and the signature is called the
Answer
|
[removed]
|
|
artwork.
|
|
[removed]
|
|
copy.
|
|
[removed]
|
|
art design.
|
|
[removed]
|
|
layout.
|
|
[removed]
|
|
storyboard.
|
Question 18
The percentage of consumers in the target audience actually exposed to a particular advertisement in a stated period of time is the definition of
Answer
|
[removed]
|
|
frequency.
|
|
[removed]
|
|
exposure.
|
|
[removed]
|
|
reach.
|
|
[removed]
|
|
targeting.
|
|
[removed]
|
|
push.
|
Question 19
An advertising campaign is typically developed by an individual or a few persons within the firm, an advertising department within the organization, or
Answer
|
[removed]
|
|
an advertising agency.
|
|
[removed]
|
|
a group of media specialists.
|
|
[removed]
|
|
a group of multiskilled managers.
|
|
[removed]
|
|
a “special projects” group.
|
|
[removed]
|
|
freelance advertising consulta
|
Question 20
The cost per thousand (CPM) indicator shows
Answer
|
[removed]
|
|
the cost to expose 1,000 people to a television commercial.
|
|
[removed]
|
|
the cost to expose 1,000 people to a one-page magazine advertisement.
|
|
[removed]
|
|
the return on investment marketers get for their advertising dollar.
|
|
[removed]
|
|
the cost to expose a million people to any type of advertisement.
|
|
[removed]
|
|
how one media source compares to a different source for reaching target markets.
|
Question 21
A ____ is a gift to a retailer who purchases a specified quantity of merchandise.
Answer
|
[removed]
|
|
dealer loader
|
|
[removed]
|
|
premium
|
|
[removed]
|
|
dealer listing
|
|
[removed]
|
|
merchandise allowance
|
|
[removed]
|
|
count and recount
|
Question 22
The ____ stage of the personal selling process is when the salesperson asks the prospect to buy the product.
Answer
|
[removed]
|
|
proposal
|
|
[removed]
|
|
closing
|
|
[removed]
|
|
overcoming objections
|
|
[removed]
|
|
approach
|
|
[removed]
|
|
trial
|
Question 23
A major disadvantage of personal selling is that it
Answer
|
[removed]
|
|
is not remembered as well by consumers as advertising messages are.
|
|
[removed]
|
|
cannot easily adjust the message to satisfy a customer’s information needs.
|
|
[removed]
|
|
is very expensive per contact.
|
|
[removed]
|
|
does not provide immediate feedback.
|
|
[removed]
|
|
is not compatible with other promotional activities.
|
Question 24
Order-getting activities are divided into two categories:
Answer
|
[removed]
|
|
missionary sales and technical sales.
|
|
[removed]
|
|
current-customer sales and new-business sales.
|
|
[removed]
|
|
order takers and trade sales.
|
|
[removed]
|
|
current sales and support sales.
|
|
[removed]
|
|
inside order sales and field order sales.
|
Question 25
Customer density and distribution are important factors in
Answer
|
[removed]
|
|
prospecting.
|
|
[removed]
|
|
motivating salespeople.
|
|
[removed]
|
|
creating sales territories.
|
|
[removed]
|
|
compensating salespeople.
|
|
[removed]
|
|
establishing sales force objectives.
|
Question 26
In which of the following does the salesperson join with people from the firm’s financial, engineering, and other functional areas to engage in the personal selling process?
Answer
|
[removed]
|
|
Trade selling
|
|
[removed]
|
|
Missionary selling
|
|
[removed]
|
|
Relationship selling
|
|
[removed]
|
|
Team selling
|
|
[removed]
|
|
Technical selling
|
Question 27
The type of salesperson that usually requires training in physical science or engineering is the
Answer
|
[removed]
|
|
trade salesperson.
|
|
[removed]
|
|
missionary salesperson.
|
|
[removed]
|
|
technical salesperson.
|
|
[removed]
|
|
order taker.
|
|
[removed]
|
|
order getter.
|
Question 28
Company sales records, commercial databases, newspaper announcements, telephone directories, and public records are all sources used for
Answer
|
[removed]
|
|
surveying.
|
|
[removed]
|
|
screening.
|
|
[removed]
|
|
researching.
|
|
[removed]
|
|
preapproaching.
|
|
[removed]
|
|
prospecting
|
Question 29
Retail salespeople are classified as
Answer
|
[rem
https://superior-papers.com/wp-content/uploads/2019/11/LOGOOOds-300x75.png
0
0
Paul Wright
https://superior-papers.com/wp-content/uploads/2019/11/LOGOOOds-300x75.png
Paul Wright2020-09-24 12:42:422020-09-24 12:42:42W11 Quiz 5 MKT 100
Please hi light the correct answer. Send me a handshake when you alreday post the answer because I am not negotiating for higher price. I can only pay $7.50 for 30 multiple questions. You can take it or leave it. Thanks
Question 1
If the push policy is used in promoting a product, the firm
Answer
|
[removed]
|
|
promotes directly to consumers.
|
|
[removed]
|
|
promotes only to the next marketing institution down the marketing channel.
|
|
[removed]
|
|
promotes the product to wholesalers only.
|
|
[removed]
|
|
promotes the product to retailers only.
|
|
[removed]
|
|
will be assured of having an effective promotional mix.
|
Question 2
Advertising, personal selling, sales promotion, and public relations are called
Answer
|
[removed]
|
|
promotion mix ingredients.
|
|
[removed]
|
|
marketing mix components.
|
|
[removed]
|
|
characteristics of a product.
|
|
[removed]
|
|
advertising tools.
|
|
[removed]
|
|
nonpersonal communication.
|
Question 3
The receiver’s response to a message is ____ for the source.
Answer
|
[removed]
|
|
feedback
|
|
[removed]
|
|
the communications channel
|
|
[removed]
|
|
noise
|
|
[removed]
|
|
channel capacity
|
|
[removed]
|
|
decoding
|
Question 4
The vehicle through which the coded message is transmitted from the source to the receiver is called a(n)
Answer
|
[removed]
|
|
coder.
|
|
[removed]
|
|
decoder.
|
|
[removed]
|
|
encoder.
|
|
[removed]
|
|
relay channel.
|
|
[removed]
|
|
communication channel.
|
Question 5
The process of putting one’s thoughts (meaning) into signs (symbols) is called
Answer
|
[removed]
|
|
decoding.
|
|
[removed]
|
|
noise.
|
|
[removed]
|
|
interference.
|
|
[removed]
|
|
transmission.
|
|
[removed]
|
|
the coding process
|
Question 6
Sweepstakes, free samples, coupons, and rebates are examples of
Answer
|
[removed]
|
|
advertising.
|
|
[removed]
|
|
sales promotion techniques.
|
|
[removed]
|
|
publicity.
|
|
[removed]
|
|
personal selling techniques.
|
|
[removed]
|
|
packaging methods.
|
Question 7
The individual or group that decodes a coded message is called a
Answer
|
[removed]
|
|
sender.
|
|
[removed]
|
|
receiver.
|
|
[removed]
|
|
source.
|
|
[removed]
|
|
decoder.
|
|
[removed]
|
|
receptor.
|
Question 8
Which of the following industries is most likely to employ combative promotional efforts?
Answer
|
[removed]
|
|
Fast food
|
|
[removed]
|
|
Computer processors
|
|
[removed]
|
|
Tax-preparation services
|
|
[removed]
|
|
Television producers
|
|
[removed]
|
|
Automotive paints
|
Question 9
During the introduction stage of the product life cycle, which type of promotion would a firm focus on?
Answer
|
[removed]
|
|
Reminder
|
|
[removed]
|
|
Competitive
|
|
[removed]
|
|
Comparative
|
|
[removed]
|
|
Pioneer
|
|
[removed]
|
|
Repetitive
|
Question 10
Which promotion mix ingredient costs considerably more than advertising to reach just one person but can provide more immediate feedback?
Answer
|
[removed]
|
|
Publicity
|
|
[removed]
|
|
Sales management
|
|
[removed]
|
|
Sales promotion
|
|
[removed]
|
|
Personal selling
|
|
[removed]
|
|
Public relations
|
Question 11
A list of the exact magazines, newspapers, and television stations in which an advertisement will appear, along with the dates and times, is a(n)
Answer
|
[removed]
|
|
advertising plan.
|
|
[removed]
|
|
media plan.
|
|
[removed]
|
|
advertising message.
|
|
[removed]
|
|
advertising appropriation.
|
|
[removed]
|
|
media platform.
|
Question 12
The three general types of media schedules are
Answer
|
[removed]
|
|
pulsing, beating, and continuous.
|
|
[removed]
|
|
short, medium, and long-term.
|
|
[removed]
|
|
morning, afternoon, and evening.
|
|
[removed]
|
|
pulsing, continuous, and flighting.
|
|
[removed]
|
|
light, heavy, and alternating
|
Question 13
The limitations in using publicity-based public relations tools stem primarily from the fact that
Answer
|
[removed]
|
|
marketers alter the length of publicity releases.
|
|
[removed]
|
|
publicity is never properly managed by media personnel.
|
|
[removed]
|
|
media personnel consider only unfavorable messages as newsworthy.
|
|
[removed]
|
|
it is time-consuming to convince media personnel that the information is newsworthy.
|
|
[removed]
|
|
media personnel control the content of the communication.
|
Question 14
The total amount of money a marketer allocates for advertising for a specific time period is the
Answer
|
[removed]
|
|
marketing budget.
|
|
[removed]
|
|
advertising appropriation.
|
|
[removed]
|
|
objective-and-task approach.
|
|
[removed]
|
|
promotion grant.
|
|
[removed]
|
|
finances for advertising.
|
Question 15
If a company calls a meeting to announce a major news event, this is known as a
Answer
|
[removed]
|
|
media call.
|
|
[removed]
|
|
press conference.
|
|
[removed]
|
|
news release.
|
|
[removed]
|
|
press release.
|
|
[removed]
|
|
public service announcement.
|
Question 16
Advertising that focuses on stimulating demand for a product category is called ____ advertising.
Answer
|
[removed]
|
|
pioneer
|
|
[removed]
|
|
competitive
|
|
[removed]
|
|
institutional
|
|
[removed]
|
|
categorical
|
|
[removed]
|
|
product
|
Question 17
The physical arrangement of the illustration, headline, subheadline, body copy, and the signature is called the
Answer
|
[removed]
|
|
artwork.
|
|
[removed]
|
|
copy.
|
|
[removed]
|
|
art design.
|
|
[removed]
|
|
layout.
|
|
[removed]
|
|
storyboard.
|
Question 18
The percentage of consumers in the target audience actually exposed to a particular advertisement in a stated period of time is the definition of
Answer
|
[removed]
|
|
frequency.
|
|
[removed]
|
|
exposure.
|
|
[removed]
|
|
reach.
|
|
[removed]
|
|
targeting.
|
|
[removed]
|
|
push.
|
Question 19
An advertising campaign is typically developed by an individual or a few persons within the firm, an advertising department within the organization, or
Answer
|
[removed]
|
|
an advertising agency.
|
|
[removed]
|
|
a group of media specialists.
|
|
[removed]
|
|
a group of multiskilled managers.
|
|
[removed]
|
|
a “special projects” group.
|
|
[removed]
|
|
freelance advertising consulta
|
Question 20
The cost per thousand (CPM) indicator shows
Answer
|
[removed]
|
|
the cost to expose 1,000 people to a television commercial.
|
|
[removed]
|
|
the cost to expose 1,000 people to a one-page magazine advertisement.
|
|
[removed]
|
|
the return on investment marketers get for their advertising dollar.
|
|
[removed]
|
|
the cost to expose a million people to any type of advertisement.
|
|
[removed]
|
|
how one media source compares to a different source for reaching target markets.
|
Question 21
A ____ is a gift to a retailer who purchases a specified quantity of merchandise.
Answer
|
[removed]
|
|
dealer loader
|
|
[removed]
|
|
premium
|
|
[removed]
|
|
dealer listing
|
|
[removed]
|
|
merchandise allowance
|
|
[removed]
|
|
count and recount
|
Question 22
The ____ stage of the personal selling process is when the salesperson asks the prospect to buy the product.
Answer
|
[removed]
|
|
proposal
|
|
[removed]
|
|
closing
|
|
[removed]
|
|
overcoming objections
|
|
[removed]
|
|
approach
|
|
[removed]
|
|
trial
|
Question 23
A major disadvantage of personal selling is that it
Answer
|
[removed]
|
|
is not remembered as well by consumers as advertising messages are.
|
|
[removed]
|
|
cannot easily adjust the message to satisfy a customer’s information needs.
|
|
[removed]
|
|
is very expensive per contact.
|
|
[removed]
|
|
does not provide immediate feedback.
|
|
[removed]
|
|
is not compatible with other promotional activities.
|
Question 24
Order-getting activities are divided into two categories:
Answer
|
[removed]
|
|
missionary sales and technical sales.
|
|
[removed]
|
|
current-customer sales and new-business sales.
|
|
[removed]
|
|
order takers and trade sales.
|
|
[removed]
|
|
current sales and support sales.
|
|
[removed]
|
|
inside order sales and field order sales.
|
Question 25
Customer density and distribution are important factors in
Answer
|
[removed]
|
|
prospecting.
|
|
[removed]
|
|
motivating salespeople.
|
|
[removed]
|
|
creating sales territories.
|
|
[removed]
|
|
compensating salespeople.
|
|
[removed]
|
|
establishing sales force objectives.
|
Question 26
In which of the following does the salesperson join with people from the firm’s financial, engineering, and other functional areas to engage in the personal selling process?
Answer
|
[removed]
|
|
Trade selling
|
|
[removed]
|
|
Missionary selling
|
|
[removed]
|
|
Relationship selling
|
|
[removed]
|
|
Team selling
|
|
[removed]
|
|
Technical selling
|
Question 27
The type of salesperson that usually requires training in physical science or engineering is the
Answer
|
[removed]
|
|
trade salesperson.
|
|
[removed]
|
|
missionary salesperson.
|
|
[removed]
|
|
technical salesperson.
|
|
[removed]
|
|
order taker.
|
|
[removed]
|
|
order getter.
|
Question 28
Company sales records, commercial databases, newspaper announcements, telephone directories, and public records are all sources used for
Answer
|
[removed]
|
|
surveying.
|
|
[removed]
|
|
screening.
|
|
[removed]
|
|
researching.
|
|
[removed]
|
|
preapproaching.
|
|
[removed]
|
|
prospecting
|
Question 29
Retail salespeople are classified as
Answer
|
[rem
https://superior-papers.com/wp-content/uploads/2019/11/LOGOOOds-300x75.png
0
0
Paul Wright
https://superior-papers.com/wp-content/uploads/2019/11/LOGOOOds-300x75.png
Paul Wright2020-09-11 08:55:432020-09-11 08:55:43W11 Quiz 5 MKT 100
Please hi light the correct answer. Send me a handshake when you alreday post the answer because I am not negotiating for higher price. I can only pay $7.50 for 30 multiple questions. You can take it or leave it. Thanks
Question 1
If the push policy is used in promoting a product, the firm
Answer
|
[removed]
|
|
promotes directly to consumers.
|
|
[removed]
|
|
promotes only to the next marketing institution down the marketing channel.
|
|
[removed]
|
|
promotes the product to wholesalers only.
|
|
[removed]
|
|
promotes the product to retailers only.
|
|
[removed]
|
|
will be assured of having an effective promotional mix.
|
Question 2
Advertising, personal selling, sales promotion, and public relations are called
Answer
|
[removed]
|
|
promotion mix ingredients.
|
|
[removed]
|
|
marketing mix components.
|
|
[removed]
|
|
characteristics of a product.
|
|
[removed]
|
|
advertising tools.
|
|
[removed]
|
|
nonpersonal communication.
|
Question 3
The receiver’s response to a message is ____ for the source.
Answer
|
[removed]
|
|
feedback
|
|
[removed]
|
|
the communications channel
|
|
[removed]
|
|
noise
|
|
[removed]
|
|
channel capacity
|
|
[removed]
|
|
decoding
|
Question 4
The vehicle through which the coded message is transmitted from the source to the receiver is called a(n)
Answer
|
[removed]
|
|
coder.
|
|
[removed]
|
|
decoder.
|
|
[removed]
|
|
encoder.
|
|
[removed]
|
|
relay channel.
|
|
[removed]
|
|
communication channel.
|
Question 5
The process of putting one’s thoughts (meaning) into signs (symbols) is called
Answer
|
[removed]
|
|
decoding.
|
|
[removed]
|
|
noise.
|
|
[removed]
|
|
interference.
|
|
[removed]
|
|
transmission.
|
|
[removed]
|
|
the coding process
|
Question 6
Sweepstakes, free samples, coupons, and rebates are examples of
Answer
|
[removed]
|
|
advertising.
|
|
[removed]
|
|
sales promotion techniques.
|
|
[removed]
|
|
publicity.
|
|
[removed]
|
|
personal selling techniques.
|
|
[removed]
|
|
packaging methods.
|
Question 7
The individual or group that decodes a coded message is called a
Answer
|
[removed]
|
|
sender.
|
|
[removed]
|
|
receiver.
|
|
[removed]
|
|
source.
|
|
[removed]
|
|
decoder.
|
|
[removed]
|
|
receptor.
|
Question 8
Which of the following industries is most likely to employ combative promotional efforts?
Answer
|
[removed]
|
|
Fast food
|
|
[removed]
|
|
Computer processors
|
|
[removed]
|
|
Tax-preparation services
|
|
[removed]
|
|
Television producers
|
|
[removed]
|
|
Automotive paints
|
Question 9
During the introduction stage of the product life cycle, which type of promotion would a firm focus on?
Answer
|
[removed]
|
|
Reminder
|
|
[removed]
|
|
Competitive
|
|
[removed]
|
|
Comparative
|
|
[removed]
|
|
Pioneer
|
|
[removed]
|
|
Repetitive
|
Question 10
Which promotion mix ingredient costs considerably more than advertising to reach just one person but can provide more immediate feedback?
Answer
|
[removed]
|
|
Publicity
|
|
[removed]
|
|
Sales management
|
|
[removed]
|
|
Sales promotion
|
|
[removed]
|
|
Personal selling
|
|
[removed]
|
|
Public relations
|
Question 11
A list of the exact magazines, newspapers, and television stations in which an advertisement will appear, along with the dates and times, is a(n)
Answer
|
[removed]
|
|
advertising plan.
|
|
[removed]
|
|
media plan.
|
|
[removed]
|
|
advertising message.
|
|
[removed]
|
|
advertising appropriation.
|
|
[removed]
|
|
media platform.
|
Question 12
The three general types of media schedules are
Answer
|
[removed]
|
|
pulsing, beating, and continuous.
|
|
[removed]
|
|
short, medium, and long-term.
|
|
[removed]
|
|
morning, afternoon, and evening.
|
|
[removed]
|
|
pulsing, continuous, and flighting.
|
|
[removed]
|
|
light, heavy, and alternating
|
Question 13
The limitations in using publicity-based public relations tools stem primarily from the fact that
Answer
|
[removed]
|
|
marketers alter the length of publicity releases.
|
|
[removed]
|
|
publicity is never properly managed by media personnel.
|
|
[removed]
|
|
media personnel consider only unfavorable messages as newsworthy.
|
|
[removed]
|
|
it is time-consuming to convince media personnel that the information is newsworthy.
|
|
[removed]
|
|
media personnel control the content of the communication.
|
Question 14
The total amount of money a marketer allocates for advertising for a specific time period is the
Answer
|
[removed]
|
|
marketing budget.
|
|
[removed]
|
|
advertising appropriation.
|
|
[removed]
|
|
objective-and-task approach.
|
|
[removed]
|
|
promotion grant.
|
|
[removed]
|
|
finances for advertising.
|
Question 15
If a company calls a meeting to announce a major news event, this is known as a
Answer
|
[removed]
|
|
media call.
|
|
[removed]
|
|
press conference.
|
|
[removed]
|
|
news release.
|
|
[removed]
|
|
press release.
|
|
[removed]
|
|
public service announcement.
|
Question 16
Advertising that focuses on stimulating demand for a product category is called ____ advertising.
Answer
|
[removed]
|
|
pioneer
|
|
[removed]
|
|
competitive
|
|
[removed]
|
|
institutional
|
|
[removed]
|
|
categorical
|
|
[removed]
|
|
product
|
Question 17
The physical arrangement of the illustration, headline, subheadline, body copy, and the signature is called the
Answer
|
[removed]
|
|
artwork.
|
|
[removed]
|
|
copy.
|
|
[removed]
|
|
art design.
|
|
[removed]
|
|
layout.
|
|
[removed]
|
|
storyboard.
|
Question 18
The percentage of consumers in the target audience actually exposed to a particular advertisement in a stated period of time is the definition of
Answer
|
[removed]
|
|
frequency.
|
|
[removed]
|
|
exposure.
|
|
[removed]
|
|
reach.
|
|
[removed]
|
|
targeting.
|
|
[removed]
|
|
push.
|
Question 19
An advertising campaign is typically developed by an individual or a few persons within the firm, an advertising department within the organization, or
Answer
|
[removed]
|
|
an advertising agency.
|
|
[removed]
|
|
a group of media specialists.
|
|
[removed]
|
|
a group of multiskilled managers.
|
|
[removed]
|
|
a “special projects” group.
|
|
[removed]
|
|
freelance advertising consulta
|
Question 20
The cost per thousand (CPM) indicator shows
Answer
|
[removed]
|
|
the cost to expose 1,000 people to a television commercial.
|
|
[removed]
|
|
the cost to expose 1,000 people to a one-page magazine advertisement.
|
|
[removed]
|
|
the return on investment marketers get for their advertising dollar.
|
|
[removed]
|
|
the cost to expose a million people to any type of advertisement.
|
|
[removed]
|
|
how one media source compares to a different source for reaching target markets.
|
Question 21
A ____ is a gift to a retailer who purchases a specified quantity of merchandise.
Answer
|
[removed]
|
|
dealer loader
|
|
[removed]
|
|
premium
|
|
[removed]
|
|
dealer listing
|
|
[removed]
|
|
merchandise allowance
|
|
[removed]
|
|
count and recount
|
Question 22
The ____ stage of the personal selling process is when the salesperson asks the prospect to buy the product.
Answer
|
[removed]
|
|
proposal
|
|
[removed]
|
|
closing
|
|
[removed]
|
|
overcoming objections
|
|
[removed]
|
|
approach
|
|
[removed]
|
|
trial
|
Question 23
A major disadvantage of personal selling is that it
Answer
|
[removed]
|
|
is not remembered as well by consumers as advertising messages are.
|
|
[removed]
|
|
cannot easily adjust the message to satisfy a customer’s information needs.
|
|
[removed]
|
|
is very expensive per contact.
|
|
[removed]
|
|
does not provide immediate feedback.
|
|
[removed]
|
|
is not compatible with other promotional activities.
|
Question 24
Order-getting activities are divided into two categories:
Answer
|
[removed]
|
|
missionary sales and technical sales.
|
|
[removed]
|
|
current-customer sales and new-business sales.
|
|
[removed]
|
|
order takers and trade sales.
|
|
[removed]
|
|
current sales and support sales.
|
|
[removed]
|
|
inside order sales and field order sales.
|
Question 25
Customer density and distribution are important factors in
Answer
|
[removed]
|
|
prospecting.
|
|
[removed]
|
|
motivating salespeople.
|
|
[removed]
|
|
creating sales territories.
|
|
[removed]
|
|
compensating salespeople.
|
|
[removed]
|
|
establishing sales force objectives.
|
Question 26
In which of the following does the salesperson join with people from the firm’s financial, engineering, and other functional areas to engage in the personal selling process?
Answer
|
[removed]
|
|
Trade selling
|
|
[removed]
|
|
Missionary selling
|
|
[removed]
|
|
Relationship selling
|
|
[removed]
|
|
Team selling
|
|
[removed]
|
|
Technical selling
|
Question 27
The type of salesperson that usually requires training in physical science or engineering is the
Answer
|
[removed]
|
|
trade salesperson.
|
|
[removed]
|
|
missionary salesperson.
|
|
[removed]
|
|
technical salesperson.
|
|
[removed]
|
|
order taker.
|
|
[removed]
|
|
order getter.
|
Question 28
Company sales records, commercial databases, newspaper announcements, telephone directories, and public records are all sources used for
Answer
|
[removed]
|
|
surveying.
|
|
[removed]
|
|
screening.
|
|
[removed]
|
|
researching.
|
|
[removed]
|
|
preapproaching.
|
|
[removed]
|
|
prospecting
|
Question 29
Retail salespeople are classified as
Answer
|
[rem
https://superior-papers.com/wp-content/uploads/2019/11/LOGOOOds-300x75.png
0
0
Paul Wright
https://superior-papers.com/wp-content/uploads/2019/11/LOGOOOds-300x75.png
Paul Wright2020-09-07 19:20:062020-09-07 19:20:06W11 Quiz 5 MKT 100
Please hi light the correct answer. Send me a handshake when you alreday post the answer because I am not negotiating for higher price. I can only pay $7.50 for 30 multiple questions. You can take it or leave it. Thanks
Question 1
If the push policy is used in promoting a product, the firm
Answer
|
[removed]
|
|
promotes directly to consumers.
|
|
[removed]
|
|
promotes only to the next marketing institution down the marketing channel.
|
|
[removed]
|
|
promotes the product to wholesalers only.
|
|
[removed]
|
|
promotes the product to retailers only.
|
|
[removed]
|
|
will be assured of having an effective promotional mix.
|
Question 2
Advertising, personal selling, sales promotion, and public relations are called
Answer
|
[removed]
|
|
promotion mix ingredients.
|
|
[removed]
|
|
marketing mix components.
|
|
[removed]
|
|
characteristics of a product.
|
|
[removed]
|
|
advertising tools.
|
|
[removed]
|
|
nonpersonal communication.
|
Question 3
The receiver’s response to a message is ____ for the source.
Answer
|
[removed]
|
|
feedback
|
|
[removed]
|
|
the communications channel
|
|
[removed]
|
|
noise
|
|
[removed]
|
|
channel capacity
|
|
[removed]
|
|
decoding
|
Question 4
The vehicle through which the coded message is transmitted from the source to the receiver is called a(n)
Answer
|
[removed]
|
|
coder.
|
|
[removed]
|
|
decoder.
|
|
[removed]
|
|
encoder.
|
|
[removed]
|
|
relay channel.
|
|
[removed]
|
|
communication channel.
|
Question 5
The process of putting one’s thoughts (meaning) into signs (symbols) is called
Answer
|
[removed]
|
|
decoding.
|
|
[removed]
|
|
noise.
|
|
[removed]
|
|
interference.
|
|
[removed]
|
|
transmission.
|
|
[removed]
|
|
the coding process
|
Question 6
Sweepstakes, free samples, coupons, and rebates are examples of
Answer
|
[removed]
|
|
advertising.
|
|
[removed]
|
|
sales promotion techniques.
|
|
[removed]
|
|
publicity.
|
|
[removed]
|
|
personal selling techniques.
|
|
[removed]
|
|
packaging methods.
|
Question 7
The individual or group that decodes a coded message is called a
Answer
|
[removed]
|
|
sender.
|
|
[removed]
|
|
receiver.
|
|
[removed]
|
|
source.
|
|
[removed]
|
|
decoder.
|
|
[removed]
|
|
receptor.
|
Question 8
Which of the following industries is most likely to employ combative promotional efforts?
Answer
|
[removed]
|
|
Fast food
|
|
[removed]
|
|
Computer processors
|
|
[removed]
|
|
Tax-preparation services
|
|
[removed]
|
|
Television producers
|
|
[removed]
|
|
Automotive paints
|
Question 9
During the introduction stage of the product life cycle, which type of promotion would a firm focus on?
Answer
|
[removed]
|
|
Reminder
|
|
[removed]
|
|
Competitive
|
|
[removed]
|
|
Comparative
|
|
[removed]
|
|
Pioneer
|
|
[removed]
|
|
Repetitive
|
Question 10
Which promotion mix ingredient costs considerably more than advertising to reach just one person but can provide more immediate feedback?
Answer
|
[removed]
|
|
Publicity
|
|
[removed]
|
|
Sales management
|
|
[removed]
|
|
Sales promotion
|
|
[removed]
|
|
Personal selling
|
|
[removed]
|
|
Public relations
|
Question 11
A list of the exact magazines, newspapers, and television stations in which an advertisement will appear, along with the dates and times, is a(n)
Answer
|
[removed]
|
|
advertising plan.
|
|
[removed]
|
|
media plan.
|
|
[removed]
|
|
advertising message.
|
|
[removed]
|
|
advertising appropriation.
|
|
[removed]
|
|
media platform.
|
Question 12
The three general types of media schedules are
Answer
|
[removed]
|
|
pulsing, beating, and continuous.
|
|
[removed]
|
|
short, medium, and long-term.
|
|
[removed]
|
|
morning, afternoon, and evening.
|
|
[removed]
|
|
pulsing, continuous, and flighting.
|
|
[removed]
|
|
light, heavy, and alternating
|
Question 13
The limitations in using publicity-based public relations tools stem primarily from the fact that
Answer
|
[removed]
|
|
marketers alter the length of publicity releases.
|
|
[removed]
|
|
publicity is never properly managed by media personnel.
|
|
[removed]
|
|
media personnel consider only unfavorable messages as newsworthy.
|
|
[removed]
|
|
it is time-consuming to convince media personnel that the information is newsworthy.
|
|
[removed]
|
|
media personnel control the content of the communication.
|
Question 14
The total amount of money a marketer allocates for advertising for a specific time period is the
Answer
|
[removed]
|
|
marketing budget.
|
|
[removed]
|
|
advertising appropriation.
|
|
[removed]
|
|
objective-and-task approach.
|
|
[removed]
|
|
promotion grant.
|
|
[removed]
|
|
finances for advertising.
|
Question 15
If a company calls a meeting to announce a major news event, this is known as a
Answer
|
[removed]
|
|
media call.
|
|
[removed]
|
|
press conference.
|
|
[removed]
|
|
news release.
|
|
[removed]
|
|
press release.
|
|
[removed]
|
|
public service announcement.
|
Question 16
Advertising that focuses on stimulating demand for a product category is called ____ advertising.
Answer
|
[removed]
|
|
pioneer
|
|
[removed]
|
|
competitive
|
|
[removed]
|
|
institutional
|
|
[removed]
|
|
categorical
|
|
[removed]
|
|
product
|
Question 17
The physical arrangement of the illustration, headline, subheadline, body copy, and the signature is called the
Answer
|
[removed]
|
|
artwork.
|
|
[removed]
|
|
copy.
|
|
[removed]
|
|
art design.
|
|
[removed]
|
|
layout.
|
|
[removed]
|
|
storyboard.
|
Question 18
The percentage of consumers in the target audience actually exposed to a particular advertisement in a stated period of time is the definition of
Answer
|
[removed]
|
|
frequency.
|
|
[removed]
|
|
exposure.
|
|
[removed]
|
|
reach.
|
|
[removed]
|
|
targeting.
|
|
[removed]
|
|
push.
|
Question 19
An advertising campaign is typically developed by an individual or a few persons within the firm, an advertising department within the organization, or
Answer
|
[removed]
|
|
an advertising agency.
|
|
[removed]
|
|
a group of media specialists.
|
|
[removed]
|
|
a group of multiskilled managers.
|
|
[removed]
|
|
a “special projects” group.
|
|
[removed]
|
|
freelance advertising consulta
|
Question 20
The cost per thousand (CPM) indicator shows
Answer
|
[removed]
|
|
the cost to expose 1,000 people to a television commercial.
|
|
[removed]
|
|
the cost to expose 1,000 people to a one-page magazine advertisement.
|
|
[removed]
|
|
the return on investment marketers get for their advertising dollar.
|
|
[removed]
|
|
the cost to expose a million people to any type of advertisement.
|
|
[removed]
|
|
how one media source compares to a different source for reaching target markets.
|
Question 21
A ____ is a gift to a retailer who purchases a specified quantity of merchandise.
Answer
|
[removed]
|
|
dealer loader
|
|
[removed]
|
|
premium
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[removed]
|
|
dealer listing
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[removed]
|
|
merchandise allowance
|
|
[removed]
|
|
count and recount
|
Question 22
The ____ stage of the personal selling process is when the salesperson asks the prospect to buy the product.
Answer
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[removed]
|
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proposal
|
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[removed]
|
|
closing
|
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[removed]
|
|
overcoming objections
|
|
[removed]
|
|
approach
|
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[removed]
|
|
trial
|
Question 23
A major disadvantage of personal selling is that it
Answer
|
[removed]
|
|
is not remembered as well by consumers as advertising messages are.
|
|
[removed]
|
|
cannot easily adjust the message to satisfy a customer’s information needs.
|
|
[removed]
|
|
is very expensive per contact.
|
|
[removed]
|
|
does not provide immediate feedback.
|
|
[removed]
|
|
is not compatible with other promotional activities.
|
Question 24
Order-getting activities are divided into two categories:
Answer
|
[removed]
|
|
missionary sales and technical sales.
|
|
[removed]
|
|
current-customer sales and new-business sales.
|
|
[removed]
|
|
order takers and trade sales.
|
|
[removed]
|
|
current sales and support sales.
|
|
[removed]
|
|
inside order sales and field order sales.
|
Question 25
Customer density and distribution are important factors in
Answer
|
[removed]
|
|
prospecting.
|
|
[removed]
|
|
motivating salespeople.
|
|
[removed]
|
|
creating sales territories.
|
|
[removed]
|
|
compensating salespeople.
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|
[removed]
|
|
establishing sales force objectives.
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Question 26
In which of the following does the salesperson join with people from the firm’s financial, engineering, and other functional areas to engage in the personal selling process?
Answer
|
[removed]
|
|
Trade selling
|
|
[removed]
|
|
Missionary selling
|
|
[removed]
|
|
Relationship selling
|
|
[removed]
|
|
Team selling
|
|
[removed]
|
|
Technical selling
|
Question 27
The type of salesperson that usually requires training in physical science or engineering is the
Answer
|
[removed]
|
|
trade salesperson.
|
|
[removed]
|
|
missionary salesperson.
|
|
[removed]
|
|
technical salesperson.
|
|
[removed]
|
|
order taker.
|
|
[removed]
|
|
order getter.
|
Question 28
Company sales records, commercial databases, newspaper announcements, telephone directories, and public records are all sources used for
Answer
|
[removed]
|
|
surveying.
|
|
[removed]
|
|
screening.
|
|
[removed]
|
|
researching.
|
|
[removed]
|
|
preapproaching.
|
|
[removed]
|
|
prospecting
|
Question 29
Retail salespeople are classified as
Answer
|
[rem
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Paul Wright
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Paul Wright2020-09-07 00:43:002020-09-07 00:43:00W11 Quiz 5 MKT 100Read “Case 3-1, You Can’t Get There From Here: Uber Slow On Diversity†on page 108 of your textbook. After you have read the case study, write an analysis of the case study. Write an introduction to give context to your paper by explaining what the paper will cover. Then, divide the body of your paper using the seven headers below. Address the points within that section, as indicated under the header.
Employment Law: Identify what employment law Susan Fowler’s sexual harassment claim would be characterized as. Be sure to develop your answer to include your rationale.
Type of Harassment: Identify the type(s) of harassment to which Ms. Fowler was exposed. Be sure to develop your answer to include your rationale.
Uber’s Actions: Identify actions Uber has taken to limit their liability relative to sexual harassment charges. Be sure to develop your answer to include your rationale.
EEOC and Affirmative Action: After reviewing Uber’s diversity report, does it appear Uber is in violation of any EEOC and affirmative action laws? Be sure to develop your answer to include your rationale.
Diversity Matters: Explain why diversity matters in general and more specifically to Uber. Be sure to develop your answer to include your rationale.
Benefits/Challenges of a Diverse Workforce: Identify and explain the benefits and challenges Uber derives from a more diverse workforce. Be sure to develop your answer to include your rationale. Legal Provisions of Uber Case: Write a summary that identifies legal provisions or considerations covered within this case study as it relates to a human resource management (HRM) perspective. BUS 3352, Human Resource Management 2 Conclude with an analysis with your thoughts on how ethics and HRMprofessional standards are framed by legal provisions within a specific organization or industry (e.g., business, health care). Your assignment should be two pages in length, not counting the title or reference pages. Adhere to APA style when constructing this assignment, including in-text citations and references for all sources that are used. Please note that no abstract is needed.
Past data has shown that the regression line relating the final exam score and the midterm exam score for students who take statistics from a certain professor is
final exam = 50 + 0.5 × midterm
One interpretation of the slope is:
A)
a student who scored 0 on the midterm would be predicted to score 50 on the final exam.
B)
a student who scored 0 on the final exam would be predicted to score 50 on the midterm exam.
C)
a student who scored 2 points higher than another student on the midterm would be predicted to score 1 point higher than the other student on the final exam.
D)
none of the above are an interpretation of the slope.
Use data from JSMCase1 Excel file, to test three hypotheses hidden in the conversation above. Use regression analysis to investigate the relationship between age of a student, Internet usage of a student and performance of a student in an assessment of statistical knowledge and skills.
Prince Mean Chaser, Princess Age and Princess I-net have hired you to help them and they have agreed to pay you 1000 dollars if you help honestly settle their dispute with their daddy. They do not want to win for the sake of winning by any means necessary, they want you to discover the honest truth about how reasonable their beliefs are. Which of their beliefs can be supported with 95% confidence? Which of their beliefs can be supported with 99% confidence?
Discuss your findings. Use scatter diagrams, correlation coefficient r and the regression procedure to honestly settle the dispute in the royal family about the relationship between age and performance in business statistics and Internet usage and performance in business statistics.
- Attachment 1
- Attachment 2
Surname 1NameCourseTutorDateRegression Analysis and Hypothesis TestThe analysis for this scenario will seek at testing three hypothesis defined as below. Theinformation drawn will be used…
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