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Read the Case Study “Blue Nile and Diamond Retailing” in Supply Chain Management Strategy, Planning and Operations, Chopra and Meindl Chapter 4.
Prepare an 8- to 10-slide PowerPoint® presentation that address the following:
the key success factors in diamond retailing for Blue Nile, Zale’s, and
Tiffany’s as it measured for key industry success factors.
Nile carries more than 30,000 stones priced at $2,500 or higher while
60% of the products sold from the Tiffany web site are prices around
$200. Which of the two products categories is better suited to the
strengths of the online channel? Why? Support your answer with course
concepts and examples.
- With their focus on selling high-end
jewelry, Tiffany stores have thrived. In contrast, Zale’s 2006 upscale
strategy failed. What do you think caused this failure?
- Which of the three companies do you think is best structured to deal with weak economic times?
- What advice would you give to each of the three companies regarding their respective strategies and structures?
Include speaker notes on each slide.
Cite your references according to APA guidelines.