I Pencil

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Assignment one:  Principles of marketing Fall 2014


Summary :

View the following seven videos on You Tube, and write a ½ page summary of each.


I Pencil the movie

I Pencil extended commentary:  spontaneous order

I Pencil:  creative destruction

I Pencil:  Connectivity

Milton Friedman I Pencil

I Smart Phone

Entrepreneur as Hero, by Norberg (on Vimeo)


A summary is a neutral presentation, not your opinions.


Analysis : 

Following each of the seven summaries, on the same pages, describe how the videos relate and compare to marketing topics in the textbook and in the lecture, “What is marketing.”  Each analysis will be ½ page.  Each analysis must reference a separate topic.


For example, I Pencil the movie will have a summary of ½ page followed by an analysis of ½ page.


The total assignment will comprise 7 pages double-spaced in 12-point type.


Keep in mind this is not a research paper.  The only sources should be the lectures, the textbook and the videos listed above.  Your analysis should be specific and reference page numbers in the textbook or slide numbers from the lecture.  


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