Marketing Project 2-3 Pages

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I need a 2-3 Pages Report on the following business resort and include the following:

  • Segmentation: Describe how you may group possible customers through the segmentation variables that apply to your possible target markets. Provide at least 3 segmentations.
  • Targeting: Select the best segmentation, from the previous step, and explain why this group best fits your product and company.
  • Positioning: Identify how your product’s features and benefits compare to those of competitors. (examples: perceived product quality, functions, price, product assortment)

 BUSINESS:   Palm Island Resort

 

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