Strategic Marketing > DB8

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Companies large and small can engage in Public Relations (PR) campaigns that in addition to its promotion strategies can help keep the company’s name top of mind for consumers.

Using a small local company of your choosing, create a launch party for a new product or service. While the company is real, the product or service introduction many be fictitious.

WEEK 9 MAIN DISCUSSION POST:

 

Consider some of the benefits of public relations and discuss with your colleagues.

  • Expound on 2 messages you want to send to the media about the company.
  • List several publications or sites to target for the company’s PR.

Consider some of the benefits of public relations and discuss with your colleagues.

  • Expound on 2 messages you want to send to the media about the company.
  • List several publications or sites to target for the company’s PR.

If you are engaging in research, be sure to cite and reference the source(s) in APA format.

 

 

 

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