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Topic: Strategic Positioning
The GapÂ® brand of families control several brands that are strategically positioned for specific markets. These include GapÂ®, AthletaÂ®, Old NavyÂ®, and Banana RepublicÂ®. Visit Gapâ€™s website and discuss the concepts below.
Source: Retrieved from http://gapinc.com
Discuss the following:
- Give a brief description of what differentiates each brand in the Gap Inc. family.
- Discuss other businesses that you are familiar with that also use similar brand differentiation to position their products or services.