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Research paper with outline
Report on Disney, and why they are spending more money on Theme parks than they are on Pixar, Marvel, and Lucasfilm combined. Thanks.
. You will need to discuss leadership, management, organizational structure, and financials
The write-up is limited to 12-15 double-spaced pages, not including a title page and exhibits (include as appendices).
Explore news/current events to locate a business that has a complex problem which needs to be addressed. The problem may be related to any business topic (i.e. accounting, marketing, legal, etc.).
It is suggested that you select a recent problem of a public company (Disney), which will ensure that you will have access to the information necessary to complete your project.
Use the 9-step case analysis process as a guide:
- Skim the case to get an overview of the situation.
- Read the case thoroughly to digest the facts.
- Carefully Review information in exhibits.
- Decide what the strategic issues are.
- Begin your analysis with some number crunching.
- Apply the concepts of strategic analysis.
- Check out conflicting opinions
- Support your opinions with reasons and evidence.
- Develop recommendations and an action plan.
Your analysis and recommendations should be supported with high-quality evidence, including textbooks and peer-reviewed academic journal articles covering the appropriate topics that apply to your specific problem from the following list:
- Business Communications
- Business Ethics
- Business Finance
- Business Integration and Strategic Management
- Business Leadership
- Global Dimensions of Business
- Information Management Systems
- Legal Environment of Business
- Quantitative Research Techniques/Statistics