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Channels of Distribution (Retailers and Wholesalers)
1. Where and how is your brand distributed? Also, think about exactly how your brand goes through the distribution chain. How is the product manufactured and brought to market? How many levels are in the channel?
2. Describe the key competitionâ€™s channel(s) of distribution, highlighting differences between your brand and competition.
3. How does your product use the distribution channel to create a competitive advantage?
How can your brand create more differential advantages through its distribution strategy? What changes would you recommend for the distribution strategy?