milestone two 11

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For Milestone Two, you will complete a draft of section II of your final project: Social Media Marketing Analysis. In this section, you will be developing your own social media marketing strategy for SNHU Pet Supply. You will identify social media platforms and metrics you will use to inform the strategy. You should use your work from the analytics exercise in Module Three to help you with this milestone. Be sure to support your analysis with specific examples from the case study. Your draft of the Social Media Marketing Analysis will include:

  • Identifying all of the social media platforms that are currently being used by SNHU Pet Supply
  • Describing how the social media platforms are a part of the overall SNHU Pet Supply marketing strategy
  • Assessing the current social media platform metrics being used by SNHU Pet Supply
  • Analyzing existing social media data that the company uses to determine areas of strength and weakness within the current social media marketing strategy
  • Identifying social media platforms not currently being utilized and explaining why they should be considered for SNHU Pet Supply’s social media marketing strategy

Milestone Two provides you with an opportunity to obtain valuable feedback from your instructor that you should incorporate in your final project submission.

For additional details, please refer to the following documents:

http://snhu-media.snhu.edu/files/course_repository/undergraduate/mkt/mkt355/mkt355_snhu_pet_supply_case_study.pdf

Overview: In this assignment, you will be analyzing SNHU Pet Supply’s current social media marketing strategy. You will analyze current social media metrics and data for how they inform marketing decisions and strategies. Refer to the SNHU Pet Supply Case Study when completing this milestone. This milestone is due in Module Five. Prompt: Specifically, the following critical elements must be addressed: II. Social Media Marketing Analysis: In this section, you will be analyzing SNHU Pet Supply’s current social media marketing strategy.

You will analyze current social media metrics and data for how they inform marketing decisions and strategies.
A. Identify all of the social media platforms that are currently being used by SNHU Pet Supply, and describe why you think they were selected for the current strategy.
B. Describe the role each social media platform has within the overall SNHU Pet Supply marketing strategy. Support your description with examples.
C. Assess the current social media platform metrics being used by SNHU Pet Supply. In your assessment, be sure to:
1. Describe the current social media metrics being used to evaluate the platforms. Support your description with specific examples from the case study.
2. Explain how the evaluation metrics can inform a company’s social media marketing decisions. Cite specific evidence to support your explanation.
D. Analyze existing social media data that the company uses to determine areas of strength and weakness within the current social media marketing strategy. In your analysis be sure to:
1. Describe elements of the social media strategy that were successful. Support your description with specific data from the case study.
2. Describe elements of the social media strategy that were not successful. Support your description with specific data from the case study.
3. Explain the difference in success between the paid and organic social media marketing activities used within the social media marketing strategy. Support your response with specific examples from the case study.
E. Identify social media platforms not currently being utilized, and explain why they should be considered for SNHU Pet Supply’s social media marketing strategy.

Cite specific evidence to support your explanation. Rubric Guidelines for Submission: Milestone Two should adhere to the following formatting requirements: 2 to 3 pages in length, double-spaced, using 12-point Times New Roman font, one-inch margins, and APA formatting.

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