DB1_ECOM

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Business operations traditionally use IT to “run the business”. Examples of operational systems are ERP systems such as SAP, Oracle Business Suite, and Lawson or CRM applications such as Siebel and Salesforce.

Strategic IT systems attempt to aid business process owners in “running the business better”. Examples of strategic IT systems are Business Intelligence and Business Analytics. These application use data mining, knowledge discovery, and dimensional modeling techniques to access data from a variety of data sources, transform, integrate, and load that data into data warehouses and data marts to deliver actionable knowledge to business process owners. Hopefully these examples will help you find something in your firm.

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