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B2B E-Commerce in China: The Story of Alibaba.com
1. Provide a Synopsis analysis of the case
2. Conduct a situation analysis of the case in two sections
A. Business Enviornment
B. Business Model
3. Why was Alibaba so successful? Provide your reasons
4. What issues did Alibaba face?
5.What should Alibaba do? Provide your recommendations
This group case study analysis is worth up to 40 points. Please write professionally as expected in the business environment.
The deliverable will be graded on:
Quality of Content (Clear, accurate, easy to read and understand, use of business terminology)
– 20 points
Appearance (Professional look, distinguishable sections) â€“ 10 points
Accuracy in spelling, grammar, punctuation, etc. â€“ 5 points
Assessment of each personâ€™s participation level â€“ 5 points