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“Marketing Strategy” Please respond to the following:
â€¢ From the e-Activity and the â€œHit & Miss: Kodak Ignores the Digital Pictureâ€ reading in Chapter 12 of the text, examine the main reasons behind Kodak reinventing itself in order to stay in business. Evaluate the level of success of Kodakâ€™s reinvention attempts. Support your position with two (2) examples of Kodakâ€™s success or failure in its efforts.