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Week 2 – Assignment
Cultural Norms, Fair & Lovely, and Advertising
Review Case 2-2 (Links to an external site.) (cases can be found in the ebook by going to Table of Contents > Part Six: Supplementary Material > Cases). Respond to the following questions from the case:
- Question #2 from the case: Is the advertising of Fair & Lovely demeaning to women, or is it promoting the fairness cream in a way not too dissimilar from how most cosmetics are promoted?
- Question #7 from the case: Now that a male market for fairness cream exists, is the strength of AIDWA’s argument weakened? Explain.
- Then, imagine you are an advisor for Unilever. Explain how you would recommend using market research before approaching the marketplace in India. (Refer to your readings in Chapter 8 for support.)
- Must be one to two double-spaced pages (approximately 300-600 words) in length (not including title and references pages) and formatted according to APA style as outlined in the Ashford Writing Center (Links to an external site.).
- Must include a separate title page with the following:
- Title of paper
- Student’s name
- Course name and number
- Instructor’s name
- Date submitted
- Must use APA style headings to organize paper, as outlined in the Ashford Writing Center.
- Must use at least one scholarly source in addition to the course text.
Must be original and include plagiarism report