BA405 Assignment Wk1

BA405 Assignment Wk1

Building an International Company

Grass Roots Company:

How does a company grow to become
an international entity? Identify one international company, trace its roots
and explain a success and a challenge it had growing to an international
status. Also, create a new product idea of your own and describe how you could
take the company from a local business to an international success.

• 
Identify one internationally
successful company.

• 
Briefly describe its growth history

• 
Describe a success and a difficulty
it had growing to international status

• 
Create your new product idea

• 
Describe how you would grow the
company to international status.

This assignment should be
approximately 1,500 words. It is to be written in APA format, type face: Times
New Roman – 12 point, with a cover page. Remember to cite your sources in APA
format. Minimum of 2-3 sources, not Wikipedia, one source can be your textbook.