BA405 Assignment Wk1

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BA405 Assignment Wk1

Building an International Company

Grass Roots Company:

How does a company grow to become
an international entity? Identify one international company, trace its roots
and explain a success and a challenge it had growing to an international
status. Also, create a new product idea of your own and describe how you could
take the company from a local business to an international success.

Identify one internationally
successful company.

Briefly describe its growth history

Describe a success and a difficulty
it had growing to international status

Create your new product idea

Describe how you would grow the
company to international status.

This assignment should be
approximately 1,500 words. It is to be written in APA format, type face: Times
New Roman – 12 point, with a cover page. Remember to cite your sources in APA
format. Minimum of 2-3 sources, not Wikipedia, one source can be your textbook.

Grading Criteria Assignments

Maximum Points

Meets or exceeds established assignment


Demonstrates an understanding of
lesson concepts


Clearly presents well-reasoned
ideas and concepts


Uses proper mechanics,
punctuation, sentence structure, and spelling




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