Assignment 1: Innovation from Google’s Free Food Strategy

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Google is widely known for its workplace creativity and
innovation within the technology field. Its search engine is the most
extensively used search tool in the world, its data analytics are
revolutionary, and it continues to raise the bar for innovation and design with
Google Glass, smart watches, and mobile phones. Google has been featured in
dozens of technology and business magazines.

Additionally, Fortune Magazine’s list of the “Best Companies to Work For 2014”
has ranked Google number one (#1). This ranking is largely due to employee
benefits such as free meals, dry cleaning services, video games, massage
therapy, in-door gyms, shuttle services, and affordable daycare services for
employees.

In addition to your textbook, review the following articles and videos about
Google’s work culture in preparation for this assignment:

“How the Googleplex Works” by Jonathan Strickland, located at http://computer.howstuffworks.com/googleplex2.htm

“Google Employees Reveal Their Favorite Perks Working For The Company” by Kevin
Smith, located at http://www.businessinsider.com/google-employee-favorite-perks-2013-3?op=1

“At Google, Hours Are Long, But the Consomme Is Free” by Sara Kehaulani Goo,
located at http://www.washingtonpost.com/wp-dyn/content/article/2007/01/23/AR2007012300334.html

“Google interns’ first week” (5 min 50 s). Video Source: Google. (2013, June
4). Google interns’ first week [Video file]. Retrieved from http://www.youtube.com/watch?v=9No-FiEInLA

“Google Great Place to Work Entry” (2 min 46 s). Video Source: IABAustralia.
(2008, April 30). Google Great Place to Work Entry [Video file]. Retrieved from
http://www.youtube.com/watch?v=n2nfZPsd794

Write a four to six (4-6) page paper in which you:

Briefly describe Google, its mission, and its business model.

Analyze the types of people that work at Google, with respect to the business
culture of the organization. Indicate one to two (1-2) qualities that define a
leader at Google, and determine the typical background of a Google employee.

Identify two (2) examples of services or amenities that Google provides to its
employees, interns, partners, and visitors. Next, examine two to three (2-3)
ways in which such free services and amenities create an organizational culture
that fosters creativity and innovation. Note: In the context of business,
“creativity” means having the ability to conceive something new and original,
including ideas, imagination, and things that are outside of the box.
“Innovation” is the implementation and execution of something new, including
products, technology, services, and business models.

Discuss Google’s organizational culture, and determine whether or not you would
prefer to work in this type of environment. Indicate whether or not Google’s
company culture would help you to perform your tasks with a greater degree of
creativity and innovation. Provide a rationale for your response.

Use at least three (3) quality references. Note: Wikipedia and similar Websites
do not qualify as academic resources.

Your assignment must follow these formatting requirements:
Be typed, double spaced, using Times New Roman font (size 12), with one-inch
margins on all sides; citations and references must follow APA or
school-specific format. Check with your professor for any additional
instructions.

Include a cover page containing the title of the assignment, the student’s
name, the professor’s name, the course title, and the date. The cover page and
the reference page are not included in the required assignment page length.

The specific course learning outcomes associated with this assignment are:
Describe the primary functions of management (planning, organizing, leading,
controlling) and the associated skills, tools, and theoretical approaches that
can be used to accomplish these functions.
Explain the principal theories and the various approaches to management that
have evolved over time and their application to current management situations.
Explain the decision-making process management uses to develop viable courses
of action to a variety of management situations.
Use technology and information resources to research issues in management
concepts.
Write clearly and concisely about management concepts using proper writing
mechanics.

Grading for this assignment will be based on answer quality, logic /
organization of the paper, and language and writing skills, using the following
rubric.

1. Briefly describe Google, its
mission, and its business model.

Weight: 20%

Did not submit or incompletely
briefly described Google, its mission, and its business model.

Insufficiently briefly
described Google, its mission, and its business model.

Partially briefly described
Google, its mission, and its business model.

Satisfactorily briefly
described Google, its mission, and its business model.

Thoroughly briefly described
Google, its mission, and its business model.

2. Analyze the types of people
that work at Google, with respect to the business culture of the
organization. Indicate one to two (1-2) qualities that define a leader at
Google, and determine the typical background of a Google employee.
Weight: 20%

Did not submit or incompletely
analyzed the types of people that work at Google, with respect to the
business culture of the organization. Did not submit or incompletely
indicated one to two (1-2) qualities that define a leader at Google, and
determined the typical background of a Google employee.

Insufficiently analyzed the
types of people that work at Google, with respect to the business culture of
the organization. Insufficiently indicated one to two (1-2) qualities that
define a leader at Google, and determined the typical background of a Google
employee.

Partially analyzed the types of
people that work at Google, with respect to the business culture of the
organization. Partially indicated one to two (1-2) qualities that define a
leader at Google, and determined the typical background of a Google employee.

Satisfactorily analyzed the
types of people that work at Google, with respect to the business culture of
the organization. Satisfactorily indicated one to two (1-2) qualities that
define a leader at Google, and determined the typical background of a Google
employee.

Thoroughly analyzed the types
of people that work at Google, with respect to the business culture of the
organization. Thoroughly indicated one to two (1-2) qualities that define a
leader at Google, and determined the typical background of a Google employee.

3. Identify two (2) examples of
services or amenities that Google provides to its employees, interns,
partners, and visitors.  Next, examine two to three (2-3) ways in which
such free services and amenities create an organizational culture that
fosters creativity and innovation. Note: In the context of business,
“creativity” means having the ability to conceive something new and original,
including ideas, imagination, and things that are outside of the box.
“Innovation” is the implementation and execution of something new, including
products, technology, services, and business models.

Weight: 25%

Did not submit or incompletely
identified two (2) examples of services or amenities that Google provides to
its employees, interns, partners, and visitors.  Did not submit or
incompletely examined two to three (2-3) ways in which such free services and
amenities create an organizational culture that fosters creativity and
innovation.

Insufficiently identified two
(2) examples of services or amenities that Google provides to its employees,
interns, partners, and visitors.  Insufficiently examined two to three
(2-3) ways in which such free services and amenities create an organizational
culture that fosters creativity and innovation.

Partially identified two (2)
examples of services or amenities that Google provides to its employees,
interns, partners, and visitors.  Partially examined two to three (2-3)
ways in which such free services and amenities create an organizational
culture that fosters creativity and innovation.

Satisfactorily identified two
(2) examples of services or amenities that Google provides to its employees,
interns, partners, and visitors.  Satisfactorily examined two to three
(2-3) ways in which such free services and amenities create an organizational
culture that fosters creativity and innovation.

Thoroughly identified two (2)
examples of services or amenities that Google provides to its employees,
interns, partners, and visitors.  Thoroughly examined two to three (2-3)
ways in which such free services and amenities create an organizational
culture that fosters creativity and innovation.

4. Discuss Google’s
organizational culture, and determine whether or not you would prefer to work
in this type of environment.  Indicate whether or not Google’s company
culture would help you to perform your tasks with a greater degree of
creativity and innovation.  Provide a rationale for your response.

Weight: 20%

Did not submit or incompletely
discussed Google’s organizational culture, and determined whether or not you
would prefer to work in this type of environment.  Did not submit or
incompletely indicated whether or not Google’s company culture would help you
to perform your tasks with a greater degree of creativity and innovation. Did
not submit or incompletely provided a rationale for your response.

Insufficiently discussed
Google’s organizational culture, and determined whether or not you would
prefer to work in this type of environment.  Insufficiently indicated
whether or not Google’s company culture would help you to perform your tasks
with a greater degree of creativity and innovation. Insufficiently provided a
rationale for your response.

Partially discussed Google’s
organizational culture, and determined whether or not you would prefer to
work in this type of environment.  Partially indicated whether or not
Google’s company culture would help you to perform your tasks with a greater
degree of creativity and innovation. Partially provided a rationale for your
response.

Satisfactorily discussed
Google’s organizational culture, and determined whether or not you would
prefer to work in this type of environment.  Satisfactorily indicated
whether or not Google’s company culture would help you to perform your tasks
with a greater degree of creativity and innovation. Satisfactorily provided a
rationale for your response.

Thoroughly discussed Google’s
organizational culture, and determined whether or not you would prefer to
work in this type of environment.  Thoroughly indicated whether or not
Google’s company culture would help you to perform your tasks with a greater
degree of creativity and innovation. Thoroughly provided a rationale for your
response.

5. 3 references 

Weight: 5%

No references provided

Does not meet the required
number of references; all references poor quality choices.

Does not meet the required
number of references; some references poor quality choices.

Meets number of required
references; all references high quality choices.

Exceeds number of required
references; all references high quality choices.

6. Clarity, writing mechanics,
and formatting requirements

Weight: 10%

More than 8 errors
present 

7-8 errors present

5-6 errors present

3-4 errors present

0-2 errors present

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