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you will be writing 2 paragraphs about an ad: (any ad)
Par 1 – A bit of background on the ad – company and product – and objective description of ad.
Par 2 – A well-developed critical paragraph on the ad (analyze many elements…font, images, colors, design, proportion, focal points, movement.
You will need to have:
- A clear topic sentence that gives your opinion on the ad – does it work? Is it a waste of money or an amazing argument to try the product?
- You need to analyze specific elements in the ad, such as images, words, stated and unstated messages, colors, font, style, etc.
- Identify the appeals being used, logical fallacies and persuasive techniques. Do they work?
- Cite two outside sources (and include the works cited entries). You could look up what different colors suggest, articles about your product or company, the company/product website, etc. You may include the two sources beneath the paragraph if it fits (on the second page)
adessaysamplehints: examples on how the paragraphs should be written
adorganzier: what to pay attention to/ what to write about the ad