Unit VIII – Case study

Select two websites from the list below, analyzing them from the standpoint of transferring information. In Unit IV, we analyzed websites for their ability to persuade; in this unit, we are analyzing for the efficiency in providing information to the consumer. Keep in mind that the end goal of both is to influence the target market. Include criteria discussed in the lesson and throughout this course in your evaluation. 

Furniture from Ikea.com 

Electronics from Amazon.com

Laptops from HP.com 

Backpacks from REI.com 

Apparel from Macys.com 

Running shoes from Nike.com 

Cosmetics from Sephora.com 

Private dressing from Stitchfix.com 

Ensure that you respond to the questions below. 

1. Using website functionality discussed in the lesson, compare functionality attributes of each of the two websites you selected. How are consumers using these websites in their decision-making process?

2. In your opinion, are these websites effective at reaching and providing necessary information in order to persuade the customer? Include your rationale. 

3. Explain how marketers might make these websites more efficient in relaying information to the consumer. 

References should include each of the websites plus a minimum of two additional credible references. All sources used must be referenced; paraphrased and quoted material must have accompanying citations and be cited per APA guidelines. Information about accessing the grading rubric for this assignment is provided below.

State and describe the Learning Principle


Portfolio 2 involves writing 3 separate essays on approved topics – Recognizing, Preventing, and Dealing with Sexual Harassment, Resolving Conflict in the Workplace, and Active Listening Skills

In these essays, experience is related to the chosen learning principle.  The experiential essays must follow the rubric evaluation sections, which are listed below. The experiential essays should be at least 500 words (2 pages), formatted as described at the beginning of the syllabus.

Essay Guidelines

1.             Define the Learning Venue

When and where did the experience occur?  How much time was involved?  What was your role or position? Who else was involved? This background information will provide you with a concrete reference point which will help you place your essay in perspective. This section should be at least two to three complete sentences

2.             State and describe the Learning Principle

The Learning Principle is the core learning which aligns with the chosen topic for the essay. To write an effective essay, you may first want to read and study various sources – conduct primary/secondary research through books, magazines, films, recordings, interviews, etc. This will refresh your memory and bring forth the details of a specific learning experience and the theory behind the principle. Articulate the Learning Principle in at least one paragraph, preferably two, with a minimum of three complete sentences, which describes the core principle as it specifically relates to what you learned. Include a statement about the principle which differentiates it from a subject about which you have a surface knowledge, to why it should be considered college-level learning. For example, you may have a surface understanding of the importance of time management, but for this to be considered as college-level learning, explain what you learned, identifying sub-points and related aspects which exhibit deeper understanding of the learning principle.

3.             Application of Principle Outside of Venue of Experience

Describe your competence in the subject area, that is, the level of knowledge or ability that enables you to perform effectively. Practice writing competence statements that reflect your personal learning experience and relate to the course description:

·         I learned how to develop and use active listening habits. (Skill)

·         I learned to identify barriers to effective communications in the workplace and how to overcome them. (Knowledge)

The more precise you can be in identifying your competencies and learning outcomes, the more easily your experience can be assessed for credit. To say that you “learned to communicate” is a broad generalization; to say that you “learned that you cannot make assumptions about whether everyone understands what you are saying” or that “nonverbal symbols can communicate as loudly as the spoken word” are more precise, acceptable statements.

Your specificity also enables evaluators to determine your level of competence. There are many levels of competence related to the knowledge and skills acquired in a subject area.

Remember how important it is to balance theory and applied learning. Ideally, your essay will interweave the two. For example, if you are writing about motivation, you might discuss the major theories of motivation – Herzberg’s Motivation-Maintenance Model, Maslow’s Hierarchy of Needs, or Vroom’s Expectancy Theory – as they relate to what you have learned as a supervisor.

How does your experiential learning compare and contrast with accepted theory in that subject area? What problems did you identify related to motivating employees? Use examples from your own experiences to illustrate your knowledge and understanding of theoretical concepts.

This section should be at least four paragraphs of approximately five sentences each.

4.             Conclusion

·         Summarize the previous three sections in at least two paragraphs of approximately five sentences each. Add a paragraph which integrates your learning regarding this principle with Christian worldview and lifestyle practices. The conclusion must contain clear reference to how a Christian worldview intersects with the learning and its application in the broader context. For example, a course in time management could include a statement such as this in the conclusion.

“Learning how to more effectively manage my time has made me more effective across all aspects of my life. It has also made me aware of the reality that we all have the same amount of time each day, as well as a limited amount of time while on this earth. Because of this I am more conscious of the importance of valuing the people in my life and being a better example to them of Christ’s love in everything I do.”

5.             Supporting Documentation/Materials (optional)

As part of your essay, not included in the required two pages (500 words), you can include supporting documentation which will assist with the evaluation and improve your likelihood of receiving the credit you are requesting. When supplying supporting documentation make sure it directly applies to the principle for which you are requesting credit. Adding documentation that is not relevant actually distracts from your application and credibility.  Supporting documentation includes, but is not limited to:

  • Employment records (performance evaluations)
  • Awards
  • Letters of commendation
  • Client congratulations
  • Evidence of promotion
  • Organizational membership
  • Exam scores
  • Community Service
  • Commendations or awards
  • News clippings (with name, title and date)
  • Co-volunteer letters
  • Client or supervisor letters
  • Special Accomplishments
  • Presentations given – especially if related to the topic
  • Proposals written – especially if related to the topic

As you write your experiential essays, be sure to focus on your grammar and sentence fluency. Follow the style guidelines from the course syllabus. Be sure to provide good, strong examples to show your understanding of the learning experience and how it applies to your learning.

What can a company do to ensure that its employees are aware of what CRM is and how it plans to implement this methodology

Review the rubric for assignment expectations.

Then address the following two questions:

  1. Companies used to organize and manage around the 4 P’s: product, place, promotion, and price. Today, some suggest that companies should organize and manage around the 4 C’s: customer value, lower costs, better convenience, and better communications. Discuss the potential effects and the benefits of such a shift in focus.
  2. What can a company do to ensure that its employees are aware of what CRM is and how it plans to implement this methodology?

Marketers do not create needs, needs preexist marketers

Discuss the statement “Marketers don’t create needs; needs

preexist marketers.” Can marketing efforts change consumers’

needs? Why or why not? Can they arouse consumer

needs? If yes, how?

Choose one of the NTSB most wanted list items from

1. Choose one of the NTSB most wanted list items from:


2. Prepare a 15-30 second briefing for class, based on:

  1. Your interest in this item
  2. The item has impacted you personally
  3. You believe it’s the most important item on the most wanted list

3. Print one power point slide and use as a prompt for your brief.

4. Post the electronic version of your slide


How does the length of time until maturity for a bond impact the relationship between market rates of interest and bond price

1.     What is the three-step approach for security valuation and how does it apply to bond pricing?

2.     How does the length of time until maturity for a bond impact the relationship between market rates of interest and bond prices? Explain.

3.     Which is more sensitive to a change in interest rates, a zero-coupon bond or a 10% coupon bond? Why might this be?

4.     Would you ever pay more than $1,000 to buy a $1,000 non-convertible zero-coupon bond? Explain.

What are the important characteristics of monopoly firms

Question 1What are the important characteristics of monopoly firms? Why monopoly is desirable?

Question 2

What is the Excess Capacity and Mark up for the Monopolistic Competitive firms?

Question 3

What is monopolist’s “Price Discrimination” strategy? How the strategy is used to maximize profit for the monopoly firms?

Question 4

What are the most important strategies for the Monopolistic Competitive firms to maximize profits? Give an example

Question 5

When a profit maximising firm (Monopoly) shut down the production in the short run?

BUS3055 Individual Project Instructions

BUS3055 Individual Project Instructions

To make the course engaging for each student, you will select a legal topic to research in Week 3.  A list of potential topics is linked to this assignment.  Although you are not required to select the exact topics listed, you should select something closely related. Try to select a topic that reflects an issue that is related to a concern you have in your professional life. If your topic is not on the list, contact your instructor for approval.

With the exception of the introduction, you must use the headings that are explained below and the information must be presented in that same order.


Provide a short introduction to the topic. Provide some background about the topic selected and why it was selected. Include definitions as necessary. Use more than one paragraph, if needed.

Note:  Do not use the term Introduction for the heading, as APA does not use that term. See APA materials in the Library Research Guide.

Article Review

Locate two scholarly articles related to your topic.  Summarize the articles in your own words and explain how each is related to your topic. Do not use court cases in this section.  Legal journals may provide some of the best sources of information.

Laws and Regulations

Research and analyze one law or regulation related to the topic you selected. The information may require research of federal and/or state laws, as well as administrative agency laws.  Summarize the information about the law or regulation you found and explain how it applies to your topic.


Locate one published case (lawsuit)  that is related to the topic you selected.   Summarize the case in your own words and explain how it is related to your topic.  Provide a summary that includes the name of the case, state or federal court, issue, summary of events and ruling.  Explain whether you agree or disagree with the court’s decision.   The following sources may also be helpful.  You must read the case and not a summary of the case from a blog or other article.

FindLaw – Caselaw.findlaw.com


Public Library of Law

LeagleOpen Jurist

Google Scholar Video for Finding Cases


  • Summarize what you have learned. Assess and communicate what you believe the future holds as it relates to your topic.
  • If applicable, discuss how you might apply what your learned to your personal or professional life.

Submission Details:

  • Write a 5 to 7 page paper about the topic using the guidelines provided.   The cover page and reference page do not count as pages.
  • Use APA format for the paper. Review the APA materials located in the Library Research Guide.

Religion literally means to connect again

Course: Religions of the World

1)In this discussion students will form ideas and engage in conversation about how caste systems can shape a religion. Start a new thread with a thought or two on how having a caste system might shape religious thought in a culture.

Length: 250 words

2) Religion literally means to connect again, but is this a belief, a practice or both?  In the previous videos we heard from two Christian perspectives on the compatibility of believing in the faith of Christianity and practicing Buddhism.  As the course considers many of the Eastern religions there is a disconnect in understanding between belief and practice.  An Eastern view allows for the practicing of a couple of religions while Western belief practices only allow for the following of one religion.

This begs the question of whether there is a dichotomy between belief and practice or if they are one in the same?  Reflect on this question of dichotomy/sameness in a paragraph or two and what your thoughts are on the topic, if you have supporting evidence for your answer from the textbook or other resources note them at the end.

Length: 300 words

Remember:  Use proper grammar, punctuation, spelling and use paragraphs to distinguish between thoughts.  Points are going to start being deducted for these errors.

Religions of the world

Religions of the world

Your instructor is guilty of appropriating practices of religions other than their own for reasons other than their created purposes.  One such practice often engaged is Hatha Yoga.  Hatha Yoga was begun in order to make it easier for people to meditate.  While understanding the meditative properties of this practice, it is used as a form of exercise, not as a Hindu spiritual practice.

While one might practice certain pieces of a religion for their own benefit, there is both a loss and a gift in this usage.  The loss is that religions are relegated to the one or two practices tried (or stories told) and those who practice them, often do not know much more outside of this one practice (or the story told out of context).  The beliefs that go along with the practice are often lost for what one desires to do without taking on the fullness of the religion being pulled from.  The gift is that these practices can overcome beliefs and help people in other ways.  One search for guided meditation, lists a whole array of different meditations for a mindful benefit like stress relief.  Hatha Yoga practices yield relief from different pains in the body.

In this activity, search the Internet or a book for a guided meditation (a yoga practice would work too) and try it out.  Document your experience (assignment is on the next segment after you are done with this one).

  • What did you do?
  • What was it like to try this practice out?
  • How did this practice connect you to the Hindu faith?
  • How might you appropriate this practice in your daily life?  Or why do you incorporate this practice in your life.
  • What insights did you walk away with?

Below is one such meditation exercise the 4 7 8 breathing exercise.  Find a quiet place and start your breathing in and out.  Research other meditations too and see how the breathing in and out is accompanied by a release to nothingness in the soul or saying the Om connecting the mediator with creation.  Again the below is just one method to try, but does not have instructions on how to meditate other than in the breathing.  Again you are welcome to find your own.