Developing a Marketing Strategy for a Multinational Company

Explore the Internet to find a multinational company that has products that you enjoy building new consumer products for. Imagine that you are the marketing manager in charge of new products. The company as tasked you with creating and launching a product that is currently not on the market in any country. This consumer product should be an extension or co-branded idea of your own creation.

Write a three to four (3-4) page paper in which you:

1.      Provide a brief summary of the company and product you would like to introduce for them.

2.      Determine the key approaches that you will use in order to incorporate branding and co-branding opportunities.

3.      Propose your strategy for advertising the new product within other countries. Determine whether the content of the ads would be similar to the standardized ads geared toward other world markets or if they would be customized for a new country. Provide a rationale for the response.

4.      Select a country as a new market for the new product. Next, predict the market segmentation variables for the new product in the country that you have selected (e.g., geography, psychographics, and demographics).

5.      Define the company’s main types of pricing strategies and target market objectives for the new product.

6.      Suggest the key methods that you would use to create unique distribution channels and logistics through the company’s existing global channel intermediaries. Predict the manner in which these distribution channels would create utility for current and potential customers.

7.      Decide whether you would employ a multicounty strategy or a global strategy for the new product. Provide a rationale to support your response.

8.      Use at least five (5) academic resources in this assignment. Note: Wikipedia and other Websites do not qualify as academic resources.

Your assignment must follow these formatting requirements:

·         Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.

·         Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

The specific course learning outcomes associated with this assignment are:

·         Integrate the concepts of market segmentation, product development, and pricing policies into viable marketing strategy to fit a variety of international market environments.

·         Construct product distribution channels and logistics to meet marketing objectives and fit a variety of global market environments.

·         Analyze an integrated marketing communication (IMC) strategy to support global marketing operations.

·         Use technology and information resources to research issues in international marketing.

·         Write clearly and concisely about international marketing using proper writing mechanics.

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Developing a Marketing Strategy for a Multinational Company

Explore the Internet to find a multinational company that has products that you enjoy building new consumer products for. Imagine that you are the marketing manager in charge of new products. The company as tasked you with creating and launching a product that is currently not on the market in any country. This consumer product should be an extension or co-branded idea of your own creation.

Write a three to four (3-4) page paper in which you:

  1. Provide a brief summary of the company and product you would like to introduce for them.
  2. Determine the key approaches that you will use in order to incorporate branding and co-branding opportunities.
  3. Propose your strategy for advertising the new product within other countries. Determine whether the content of the ads would be similar to the standardized ads geared toward other world markets or if they would be customized for a new country. Provide a rationale for the response.
  4. Select a country as a new market for the new product. Next, predict the market segmentation variables for the new product in the country that you have selected (e.g., geography, psychographics, and demographics).
  5. Define the company’s main types of pricing strategies and target market objectives for the new product.
  6. Suggest the key methods that you would use to create unique distribution channels and logistics through the company’s existing global channel intermediaries. Predict the manner in which these distribution channels would create utility for current and potential customers.
  7. Decide whether you would employ a multicounty strategy or a global strategy for the new product. Provide a rationale to support your response.
  8. Use at least five (5) academic resources in this assignment. Note: Wikipedia and other Websites do not qualify as academic resources.

Your assignment must follow these formatting requirements:

  • Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
  • Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

The specific course learning outcomes associated with this assignment are:

  • Integrate the concepts of market segmentation, product development, and pricing policies into viable marketing strategy to fit a variety of international market environments.
  • Construct product distribution channels and logistics to meet marketing objectives and fit a variety of global market environments.
  • Analyze an integrated marketing communication (IMC) strategy to support global marketing operations.
  • Use technology and information resources to research issues in international marketing.
  • Write clearly and concisely about international marketing using proper writing mechanics.

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Acquisitions and Structure

Assignment 2: Group Report; 30 marks; week 10

Write a report on the following 5 case, highlighting key aspects of competitive strategy:

1.      Australian Supermarkets (Case )

Select from the following topics, as relevant to the chosen case:

·         Business Strategy

·         Corporate Strategy

·         Acquisitions and Structure

·         International Strategy

·         Cooperative Strategy

You may also include a section on the competitive dynamics of the industry within which the firm(s) compete.

Be sure to use Report Format, with an Executive Summary, Table of Contents, Section Headings, Page Numbers,

Be sure to reference your sources in-text and provide a list of references in Harvard style.

Please type in Times New Roman 12 point with 1.5 line spacing.

Ensure your Student Number and Name appears on the Cover Sheet.

Your final submission is due Friday of week 10 at midnight.

Your group will also be doing a presentation about your chosen topic (which may or may not include the business case). Presentations will take place in week 6, 7, 8 or 9, as scheduled by your lecturer.

HI6006 Assessment 2 Marking Guide

Criteria

Marks

Report on Case with relevant Topic

Which Case ?

Which Topic ?

Sydney Symphony Orchestra (Case 1)

Business Strategy

The Movie Exhibition Industry (Case 8)

Corporate Strategy

Australian Supermarkets (Case 3)

Acquisitions and Structure

Carlsberg (Case 9)

International Strategy

IKEA India (Case 10)

Cooperative Strategy

Allocation of Marks

Report Format

0, 1, 2, 3, 4

Referencing (in-text and list)

0, 1, 2, 3

Executive Summary

0, 1, 2, 3

Relevance of case and topic chosen

0, 1, 2, 3, 4 or 5

Quality of Content

0, 1, 2, 3, 4 or 5

TOTAL ( /20)

30 marks; week 10

Case:

Topic:

Preparation

1, 2

Content

1, 2, 3, 4, 5

Presentation

1, 2, 3

Total (   /10)

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Marketing Application Forum

Kimberly-Clark (http://www.kimberly-clark.com/) has some of the most recognized brands in the world. Their brands hold the No. one and No. two market share positions in 80 countries, and they have five billion-dollar brands, including Huggies, Scott, Kleenex, Cottonelle and Kotex.

Kimberly-Clark has a strong history of innovation, backed by proprietary technologies. They created five of the eight major consumer product goods categories (CPG) in which they compete.

An interesting development is the smart connected technology of the Internet-of-Things (IoT) which allows everyday objects to send and receive data. Kimberley-Clark recognizes that the combination of sensors, the cloud, artificial intelligence, apps and a physical product can revolutionize the world of CPG.

Assignment

Read the article found at https://www.zdnet.com/article/what-is-the-internet-of-things-everything-you-need-to-know-about-the-iot-right-now/.

Visit electronicshub.org to learn some basic information about sensors (https://www.electronicshub.org/different-types-sensors/).

Next, propose a way technology can turn one of their consumer products into a smart product that will make consumers’ everyday lives better. Specifically, include the following:

  1. Specify the consumer product on which you will focus. Are you adding intelligence to the product and its packaging and/or a separate but related device? Explain.
    Regardless, it must directly relate to one of the brands in Kimberley Clark’s existing product lines: Adult Care (http://www.kimberly-clark.com/ourbrands/adultcare.aspx, Baby and Child Care, (http://www.kimberly-clark.com/ourbrands/babychildcare.aspx), Family Care (facial tissue, toilet paper, paper towels), (http://www.kimberly-clark.com/ourbrands/familycare.aspx), or Feminine Care (http://www.kimberly-clark.com/ourbrands/femininecare.aspx).
  2. What digital capabilities would you add to this specific product via some existing sensor technology? Explain and specify which sensor technology that would be used and why.
  3. What information would the product convey, and who would receive it: the user, the store, the company, or someone else?
  4. How does the consumer interact with the smart product and benefit from its digital capabilities? Explain.
  5. How and when does the user receive information from it? What about the store, company or some other party?
  6. What digital services could Kimberley-Clarke add that is consistent with their products? (E.g. a find-a-bathroom feature for Cottonelle – NOTE: you may not use this idea.)

Important Notes:

  • Your idea must include some form of sensing technology.  First, you must be able to show proof that this sensor technology already exists. You will do this using your library research and source citation. Second, there must be a reasonable pathway for this sensing technology to become cheap enough for an average consumer to purchase. Big, revolutionary ideas that change the future are great, but ideas that make life substantially easier are very valuable too.
  • While you may use personal knowledge and experience as partial forms of justification, you will need to engage in external secondary research to find evidence that will assist you in justifying your viewpoint. To the extent possible, seek out external information and evidence to support your point-of-view by searching the various databases in the Noel Memorial Library, as well as credible external websites (government, syndicated research, publications, .org websites, trade websites) that may contain relevant information.
  • Allow sufficient time for research, and document your sources appropriately. You must:
  • limit the use of direct quotes to no more than two quotes, and place quotation marks around the material quoted if six words or more are used (even if you change a word in the middle of a longer sentence);
  • limit the size of the direct quote to no more than 30 words
  • provide an in-text (parenthetical) citation for both direct quotes and any information that is summarized, paraphrased or otherwise not your own thoughts;
  • provide a full reference for all sources at the end of the post;
  • use the APA style for all citations. Don’t forget to check out the resource advocated by your classmate found at https://www.citefast.com/?s=APA
  • If you have not done so already, I strongly recommend that you install the Grammarly extension for your browser and the add-in for Microsoft Word (grammarly.com).
    1. Proofread your work carefully once you finish writing your answers to the application forum questions as the Grammarly extension will not catch all errors.
    2. Make certain that the words are spelled correctly for the context (e.g., their vs. there) and the words themselves are correct for the context (e.g., for vs. from).
    3. Reread the content requirements and make certain that you answered ALL points and all questions in your response.
    4. When you use outside sources to help justify your viewpoint or to provide supporting evidence for opinions contained in your post, make certain they are cited properly in APA format.
  • Submit the Word document (10 pages) containing your Final similarity report va Turnitin.
    1. The deadline for your FIRST DRAFT submission is Friday, May 18th, at 6 pm.
    2. If your similarity percentage is greater than 5%, you must revise your answers and resubmit it to this link.
    3. Posts without similarity reports will not receive a grade.

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social media, and/or mobile marketing.

Choose an airline or an aircraft manufacturer using online, social media, and/or mobile marketing. If you happen to work for one, interview one of the employees involved in online/social media/mobile marketing. Otherwise, research (i.e. by analyzing the airline or aircraft manufacturer’s mobile marketing efforts via public and other available sources) to learn how the business uses these marketing activities and discuss their satisfaction with them.

Instructions

  1. Develop a presentation which describes mobile marketing in general and its advantages and disadvantages. Prepare your presentation as if you were to present it to an aviation industry representative. Include examples of mobile marketing success stories and connect them to your chosen airline/aircraft manufacturer; how your chosen business could use mobile marketing and benefit more from it.  Post your presentation on this discussion board.

(Use attached PowerPoint to make the presentation)

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Create a Marketing Plan

WHAT: Using the Marketing Plan Outline on pages 84 – 86 in Chapter 2, create a Marketing Plan for a health care provider of your choice (real or fictional).  See Exhibit 1-1 on page 25 for some examples of “primary providers” – use one of these types of providers.

The Marketing Plan should include the following sections and is due by midnight, Saturday, of week four:

I.                 Management Summary

II.                Economic Projections

III.              The Market – Qualitative

IV.              The Market – Quantitative

V.                Trend Analysis

VI.               Competition

VII.             Problems and Opportunities

VIII.            Objectives and Goals

IX.               Action Programs

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Select a global company of your choice in the service industry.

I need An annotated outline of this assignment also. An annotated outline is a map used to plan a paper, and it includes additional information or explanations.

Assignment

Select a global company of your choice in the service industry. Using your selected global company as the subject matter, research the principles of marketing that impact this organization, and prepare an APA paper with the following:

  • Describe the main line of business of the company.
  • Name 4 of the countries in which the company operates.
  • Explain in detail the implementation of the 4 Pmarketing mix concept by the company, including the following:
    • Competition
    • Target market
    • Product strategy
    • Distribution strategy
    • Communication strategy
    • Pricing strategy
  • Describe any differences observed in the implementation of this concept from one country to another.

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Marketing & Management

In an extremely competitive industry atmosphere, centering on the needs of customs can give an advantage exceeding the competition.  Nestle is among the world’s leading beverage and food organization which was started   in the 1867 in Switzerland, The core slogan of nestle is good life, good food, over the period of time, nestle has been manufacturing diverse  products. The organization aims  at thinking  internationally  while acting locally, the core idea of nestle is to create a noble quality of  products to make customers healthy and happy globally. While Thank you started off by selling bottled water with one main goal to donate its profits to fund charity projects in disadvantaged countries(Christopher & Mcdonald 1995).  It’s a fairly simple idea selling water to provide water for those who don’t have access to it. Since launching Thank-you Water the company has branched out into many different area food, body care and baby care. So what has made  Nestle  and Thankyou so successful. Let’s look at it from a marketing perspective, with a focus on segmentation, targeting and positioning (Kimmorley, 2015).  In this paper, we will discuss how nestle and Thanyou has   implemented customer-driven marketing strategy and how segmentation, positioning, targeting differentiation actions taken has helped these companies gain extra market share, expand and  grow.

Segmentation

Nestle marketing segmentation  is founded on demographics which comprise of gender, age,  education and income. Geographic which has countries and cultures. Nestle corporation have segmented their market for Nescafe ice centered on the environmental cold, hot, weather, or warm.  nestle behavioral segmentation is mostly based on awareness, knowledge and attitude of the customer(Christopher & Mcdonald 1995).  Thankyou brand prides itself in its charitable donations, natural products and not testing on animals. So it is safe to say that their products will appeal to the conscious consumer (Kimmorley, 2015). Thankyou have produced products in an ethical manner and share their profits with the goal of ending poverty and when there is so much bad going on in the world it is nice to know that there is somewhere out there doing some good!

Targeting

Nestle segmentation is grounded on consumer variables which are equally important and useful, Nestle ensue targeting is like a choice they  have their customers by segmentation so they target them to accomplish (Dutton, 1978).   Nestle has scrutinized the market place, their competitors and strengths as well as  they have certain idea where they are virtuous at, consequently  Nestle has try to attend to the segments needs and, thus hope to make customs loyal and happy as they will be profitable for their corporation. Thankyou can thank their huge success to an ingenious Facebook campaign that got them where they are today(Kimmorley, 2015).  As they were trying to get their first concept Thankyou Water off the ground they felt the need to create a demand for their product. They posted on their Facebook page that they were meeting with 7/11 and encouraged followers to post on the 7/11 Facebook page. It is clear to see by using these types of marketing campaigns thank-you are targeting teenagers and young adults with a charitable and ethical conscious.

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VISA Interactive Exercise and Positioning and Information Technology”

Proposal sent

Deadline: 2018-04-27 10:04 PM

Posted by: Cithney

Price: $15.00

“VISA Interactive Exercise and Positioning and Information Technology” Please respond to the following:From the first e-Activity, describe the target market for the company you chose. Provide a ration

“VISA Interactive Exercise and Positioning and Information Technology” Please respond to the following:

  • From the first e-Activity, describe the target market for the company you chose. Provide a rationale for the response.
  • Justify the different positioning strategies presented in Chapter 7 of your textbook. Provide one (1) example of at least one (1) positioning strategy for the products of the company that you chose.

You have sent proposal to co

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: Global Business Today – The Hofstede Study

Refer to Hofstede model in Chapter 4 of the textbook and the Global Business Today Interaction located below, and complete this assignment. Note: You must have a Flash-enabled browser to view the Global Business Today Interaction. iPads will not show this interaction.

Write a three to four (3-4) page paper in which you:

  1. Imagine you are a consultant for a regional company wishing to move into an international market.  Present an overview of the regional company, its products and services, the location, brief financial information, etc.
  2. Utilize the Hofsetede module to discuss the company’s offerings in regards to how the United States (Home Country) views the products and services.  Use the following links to help you.  http://geert-hofstede.com/countries.html and https://www.cia.gov/library/publications/the-world-factbook/
  3. Choose two (2) countries as potential locations for your company of choice to set up new international offices.  Develop a set of specific recommendations for the company. In your recommendations review the 2 countries using the Hofsetede module http://geert-hofstede.com/countries.html
  4. Provide an analysis of the differences or similarities between US and the 2 countries.
  5. Demonstrate the most important dimensions of the Hofstede model for a U.S. company to consider when opening in the countries chosen.
  6. Predict the economic opportunities of your recommendations.
  7. Speculate on the main potential risks inherent in relocating to the countries that you are considering.
  8. Suggest at least two (2) approaches that your company’s leadership could leverage to mitigate the potential risks that you have identified.

Your assignment must follow these formatting requirements:

  • Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
  • Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

The specific course learning outcomes associated with this assignment are:

  • Formulate, implement, and evaluate effective marketing strategies based on an analysis of global operating environments, market dynamics, and internal capabilities.
  • Analyze the major economic, cultural, and political / legal aspects of the international business environment, including the economic dynamics of foreign trade, impact of regional and global trade integration, and key cultural dimensions affecting marketing operations.
  • Assess the potential risks and benefits of various international markets and formulate effective market entry strategies to support foreign market expansion.
  • Use technology and information resources to research issues in international marketing.
  • Write clearly and concisely about international marketing using proper writing mechanics.

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